Senior Brand Manager
Clutch Canada
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Posted:
August 21, 2023
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Onsite
About the position
Clutch is seeking a Senior Brand Manager to join their Marketing team. This role involves leading integrated marketing campaigns, building brand awareness, managing partnerships, and overseeing the social media and content strategy. The Senior Brand Manager will work closely with cross-functional teams to identify brand opportunities and ensure a consistent brand message. They will also establish KPIs for the brand team and act as the ongoing steward of the brand. This is an exciting opportunity to contribute to the growth and development of Clutch as a next-generation Canadian consumer brand.
Responsibilities
- Lead key integrated marketing efforts to build awareness for Clutch for target customers
- Lead campaign planning, creative brief development, go-to-market planning, and oversight of execution and implementation
- Lead a major sports partnership, working with external partners on strategy and development of brand assets
- Partner with cross-functional teams to identify brand opportunities and ensure consistent brand message across all consumer touch points
- Manage one direct report and oversee social media and content strategy
- Establish KPIs for the brand team and create alignment with key internal partners through consistent communication
- Act as the ongoing steward of the brand, working with the internal Junior Art Director and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines
Requirements
- Experience in building brands and creating upper funnel content
- Strong people management and leadership skills
- Ability to set and achieve measurable results
- Prioritization skills
- Experience in managing partnerships
- Knowledge of integrated marketing campaigns
- Ability to develop, plan, launch, and analyze customer programs
- Familiarity with social media and content strategy
- Knowledge of brand strategy and guidelines
Benefits
- Competitive compensation and equity incentives
- Generous time off program
- Health & dental benefits
- Autonomy & ownership -- create your own path, and own your work