Director of Brand

Clutch is seeking a Director of Brand to join their Marketing team. This strategic marketing leader will be responsible for building the Clutch brand, creating upper funnel content, and managing partnerships. The Director of Brand will lead integrated marketing campaigns, champion the Clutch brand, and develop customer programs to drive sustainable and efficient customer acquisition. This role reports to the VP of Marketing and requires strong people management and leadership skills.

• Lead key integrated marketing efforts to build awareness for Clutch for target customers
• Lead campaign planning, creative brief development, go-to-market planning, and oversight of execution and implementation
• Lead a major sports partnership, working with external partners on strategy and development of brand assets
• Partner with cross-functional teams to identify brand opportunities and ensure consistent brand message across all consumer touchpoints
• Manage one direct report and oversee social media and content strategy
• Establish KPIs for the brand team and create alignment with key internal partners through consistent communication
• Act as the ongoing steward of the brand, working with the internal Junior Art Director and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines.

• Experience in building brands and creating upper funnel content
• Experience in managing partnerships
• Strong people management and leadership skills
• Ability to set and achieve measurable results
• Ability to prioritize among multiple initiatives
• Experience in leading integrated marketing campaigns
• Experience in campaign planning, creative brief development, go-to-market planning, and oversight of execution and implementation
• Experience in managing major sports partnerships
• Ability to partner with cross-functional teams to identify brand opportunities and ensure consistent brand messaging
• Experience in managing social media and content strategy
• Ability to establish KPIs for the brand team and create alignment with key internal partners
• Ability to act as the ongoing steward of the brand and ensure adoption of the overall brand strategy and guidelines

• Competitive compensation and equity incentives
• Generous time off program
• Health & dental benefits