Search Marketing Manager
About The Position
Chewy is seeking a motivated, results-oriented, analytical Search Marketing Manager for its Boston, Massachusetts office. The role creates, manages, and optimizes pay-per-click campaigns across multiple search engines, with a focus on analyzing performance, diagnosing issues, running experiments, optimizing existing campaigns, and building new ones. The manager prioritizes scalable opportunities and grows incremental customer acquisition sources for the Performance Marketing program through testing and iteration. The position requires a balance of marketing and technology experience, business judgment, and technical proficiency, along with the ability to learn quickly, move fast, and make decisions based on business impact. The Search Marketing Manager owns project work and supports projects across Chewy's Boston, Plantation, and Minneapolis offices. The role builds campaigns from the ground up, monitors and investigates performance, keeps campaigns current with site information and industry trends, and tests and optimizes campaign settings and assets. It also collaborates with other teams and subject areas across the company.
Requirements
- Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related field.
- At least 3 years of validated experience in paid search, preferably in e-commerce or performance/direct response.
- Experience leading Google/Bing Shopping ads (Pmax).
- Experience with analytics platforms such as Google Analytics and Tableau.
- Intermediate experience with Microsoft Excel.
- Ability to analyze large datasets, gain insights, and make confident recommendations.
- Strong mathematical, analytical, written, and verbal communication skills.
- Experience with A/B and multivariate testing, including specific actions taken as a result.
- Ability to work effectively with marketers, product managers, and engineers.
- Ability to work independently with a backlog of projects and tasks, with proven interpersonal skills.
- Flexibility for periodic travel.
Responsibilities
- Own project work and support key projects across the Boston, Plantation, and Minneapolis offices.
- Build search campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
- Monitor campaign performance, perform investigative analysis, and identify opportunities to grow or optimize search marketing performance.
- Keep search campaigns up to date with information from the site, internal partners, and industry trends and insights.
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages.
- Analyze, experiment, and iterate to improve performance and uncover new opportunities.
- Build relationships and work in parallel with other subject areas at the company.
Benefits
- 401(k)
- New hire and annual equity grant
- Annual bonus eligibility for C08+ positions
- Medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance
- Parental leave
- Family services benefits
- Backup dependent care
- Flexible spending accounts
- Telemedicine
- Pet adoption reimbursement
- Employee assistance program
- Discounts, including 10% off pet insurance and 20% off at Chewy.com
- Unlimited PTO for exempt salary team members, subject to manager approval
- Six paid holidays per year
- Paid sick and family leave may be available in accordance with applicable state and local regulations
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What This Job Offers
Job Type
Full-time
Career Level
Manager
