Senior Paid Search Marketing Manager

PlanetArt • Pleasanton, CA

11h • $95,000 - $115,000 • Hybrid

About The Position

PlanetArt is seeking a Senior Paid Search Marketing Manager to support its Marketing Department. The role owns paid search results for a selection of PlanetArt businesses and manages campaigns across Google Ads and Microsoft Ads to grow revenue and maximize return on ad spend. It is a hybrid position based in the Pleasanton area, with three days onsite and two remote each week. Candidates must be local to or willing to relocate to the Pleasanton area.

Requirements

• 5+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing and customer acquisition.
• Strong analytical skills.
• Excellent communication and teamwork skills.
• Bachelor’s degree.

Responsibilities

• Take ownership of paid search results for a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads to grow revenue and maximize return on ad spend.
• Initiate and execute tests; collect and analyze data; and identify trends and insights to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work with PlanetArt’s dedicated Google account team and try new Google Betas to stay at the cutting edge of search engine marketing.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) with matching
• Pet insurance
• Mental health benefits
• Comprehensive time off program, including vacation, sick days, paid holidays, and floating holidays
• Employee product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior