Senior Paid Search Manager

SmartBear•Somerville, MA

13h•$108,000 - $130,000•Hybrid

About The Position

SmartBear is hiring a Sr. Paid Media Manager to own paid search, paid social, and third-party paid programs, and manage the agency partner. The role oversees a multi-million-dollar budget with the goal of driving pipeline growth at a positive, measurable return. Its primary objective is to run campaigns that produce pipeline and ARR. This role sits in Demand Generation as a centralized service and partners with product-aligned demand generation teams to turn their goals into effective campaigns. It reports to the VP of Demand Generation.

Requirements

4–6 years of hands-on paid media experience across search and social.
Proven success managing a multi-million-dollar paid media budget against plan.
Deep working knowledge of Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and YouTube.
Experience using GA4 and Salesforce for tracking, attribution, and pipeline reporting.
Experience managing an agency, including setting goals, reviewing work, and holding it to performance targets.
Strong analytical mindset and comfort building the business case for spend with Finance.
Clear communication skills and ability to work across teams with competing priorities.
Ability to build AI into repeatable paid media analysis workflows and check the quality of their outputs.

Nice To Haves

Experience running paid media for both a product-led growth (PLG) motion that drives free trials and a sales-led motion that drives leads.
Experience in a B2B SaaS environment, ideally with technical or developer audiences.
Experience with Marketo or HubSpot.
Familiarity with multi-touch attribution and long, multi-stakeholder B2B buying cycles.

Responsibilities

Plan, build, and optimize campaigns on Google Ads and Microsoft Advertising to meet growth and profitability targets.
Run campaigns across LinkedIn, Meta, Reddit, and YouTube to grow reach and generate qualified leads at a positive ROI.
Manage paid placements with review sites, newsletters, content syndication, and media partners, evaluating their pipeline contribution.
Set paid media strategy for building awareness of a new category, including connected TV, paid social, and programmatic advertising.
Lead the paid media agency day to day by setting priorities, reviewing performance, and holding the team accountable for results.
Own a multi-million-dollar budget, pace spending against plan, and reallocate funds to high-performing channels.
Partner with Finance to demonstrate campaign returns and recommend where to pivot or invest further.
Work with product-aligned demand generation teams to support launches, offers, and pipeline goals.
Use GA4, Salesforce, and Tableau to track performance from click through closed-won revenue and share clear stakeholder reports.
Run ongoing tests on audiences, creative, landing pages, and bidding to improve results.
Build AI into repeatable paid media analysis workflows, including budget pacing and trend detection, and check the quality of their outputs.