Senior Manager, Paid Search

Tinuiti•New York, NY

1d•$120,000 - $140,000•Hybrid

About The Position

Tinuiti is hiring a Senior Manager, Paid Search to oversee paid search campaign strategy, launches, operations, and client relationships. The role partners with clients and client-side subject matter experts to develop optimization and testing opportunities, support onboarding and transitions, and provide campaign setup, strategy, organization, and tactical execution. The Senior Manager leads and develops a team of paid search marketers through objective-setting, feedback, coaching, weekly one-on-ones, and career development. The role manages daily budgets and bid strategies, tests campaign elements and third-party tools, and uses reporting and analytics to track results, analyze data, and present findings in weekly client calls. It also collaborates with leaders across channels to understand how channel activity affects performance and identify appropriate next steps. This is a hybrid position requiring 2–3 days in the office. The hiring salary range is $120,000–$140,000, plus a discretionary performance bonus. Tinuiti is an equal opportunity employer and provides reasonable accommodations for applicants and employees with disabilities.

Requirements

7–10 years of experience in paid search roles.
Proven track record of executing successful campaigns with budgets of $1 million or more.
Google Ads Search Certification.
Experience overseeing campaign types beyond paid search, including PMAX.
Demonstrated ability to analyze data and use analytics tools to drive marketing decisions.
Advanced computer skills, including Google Suite, Microsoft Excel, and PowerPoint.
Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with internal and external teams.

Nice To Haves

2–3 years of team management experience.
Additional relevant certifications, such as Google Display, Video, App, or Shopping.
Experience with campaign types such as Display, Video, App, Shopping, or Demand Gen.

Responsibilities

Oversee the full lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
Partner with day-to-day clients and client-side subject matter experts to develop and present optimization and testing opportunities.
Communicate with clients by email and phone during onboarding and transitions, building strong relationships and supporting client satisfaction.
Lead a team of paid search marketers, setting objectives and supporting their professional development.
Provide timely feedback, coaching, evaluations, and weekly one-on-one meetings; ensure adherence to scorecard tasks and support team building and career growth.
Manage daily budget tracking and implement and regularly optimize bid strategies for campaigns, ad groups, and keywords.
Test keywords, ad copy, landing pages, and third-party tools to improve campaign performance.
Support paid search campaigns through account setup, strategy development, organization, and tactical execution.
Use reporting, analytics, and trend tools to track results, analyze data, and present findings during weekly client calls.
Coordinate with internal leaders across channels to assess cross-channel impacts and determine steps to maximize broader client results.
Maintain relevant certifications and stay informed about industry trends and best practices through continuous learning.

Benefits

Unlimited paid time off.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Equity.
Birthing parents receive 16 weeks of leave at 100% pay after the birth or adoption of a child; partners receive 12 weeks.
On-demand learning, a mentorship program, and leadership and management development programs and resources.