Senior Paid Search Manager

Advanced Micro Devices, Inc•Austin, TX

About The Position

AMD is seeking a Senior Paid Search Manager to lead paid search strategy and execution across consumer, commercial, and enterprise product portfolios and global markets. The role owns paid search planning, budget allocation, campaign performance, and measurement, and evaluates visibility across paid, organic, and AI search to identify opportunities and recommend broader search priorities. The ideal candidate has extensive paid search experience in the technology industry, strong analytical skills, and the ability to combine strategic planning with hands-on expertise and agency leadership. The role requires clear communication, collaboration, effective management of competing priorities, and the ability to translate performance insights into recommendations and drive accountability for results. This role is not eligible for visa sponsorship. AMD may use Artificial Intelligence to help screen, assess, or select applicants. The posting is for an existing vacancy.

Requirements

Extensive paid search experience in the technology industry, including strategy, execution, and optimization.
Proven experience building and scaling paid search programs across multiple products or markets.
Strong experience in search demand analysis, competitive research, and performance measurement.
Proficiency in GA4, conversion tracking, attribution, and landing page optimization.
Strong analytical, communication, and project management skills.

Nice To Haves

B2B technology experience.
SEO and AI search knowledge.

Responsibilities

Develop and execute paid search strategies aligned with business priorities across consumer, commercial, and enterprise products.
Lead campaign planning and budget allocation across products, audiences, and geographic markets.
Identify opportunities to expand paid search coverage and establish scalable planning processes across business units.
Analyze search intent, customer behavior, and competitive dynamics to identify high-value search opportunities, conducting keyword research where applicable.
Evaluate AMD’s visibility across paid, organic, and AI search to identify competitive gaps and opportunities.
Use search visibility and performance insights to guide paid media investment and recommend organic search, AI search, and content priorities.
Track search visibility and competitive positioning across priority topics and markets.
Oversee campaign setup, execution, and optimization across Google Ads and Microsoft Ads.
Manage campaign structure, targeting, bidding, and ad creative, including AI-powered advertising capabilities and automation.
Lead structured testing to improve campaign performance and media efficiency.
Lead landing page testing and optimization for paid search traffic, partnering with Web and Analytics teams to improve engagement and conversion rates.
Manage agency partners to ensure execution quality, proactive optimization, and accountability for results.
Establish paid search KPIs, measurement frameworks, and performance reporting across products and campaign objectives.
Partner with Analytics, Web, and Marketing Operations teams to ensure accurate tracking, attribution, and conversion measurement, including CRM and offline conversion integration where applicable.
Evaluate traffic quality, conversions, campaign incrementality, and business outcomes to inform optimization and investment decisions.
Partner with Product Marketing and business teams to align paid search campaigns with product priorities and customer journeys.
Work with Web, Content, and Analytics teams to implement landing page improvements and broader search visibility recommendations.
Present performance results, insights, and investment recommendations to marketing leadership.