Freelance Senior Paid Search Manager

CG Life

3d • $75 - $80

About The Position

CG Life is seeking a Senior- or Supervisor-level search specialist to lead paid search for Healthcare and Life Sciences clients, with paid social responsibilities for select accounts. The role plans, builds, and optimizes Google Ads Search and YouTube programs, may support Bing campaigns, and manages paid social when a client's program calls for it. The position works closely with account managers and the broader media team. Depending on experience, the role will be hired at the Senior or Supervisor level and reports to the Senior Media Director, who heads the Paid Media department.

The role may also help grow CG Life's work in pharmaceutical and highly regulated advertising. This includes developing compliant approaches to reaching protected patient populations, guiding HCP campaigns, and helping establish processes with the in-house MLR/medical team. The position is listed as freelance, with an estimated hourly rate of $75–80 USD.

Requirements

• At least 3 years of hands-on paid search experience, with a track record of managing budgets and reporting performance across multiple platforms; typically 3–5 years for Senior level or 5+ years for Supervisor level.
• Paid search expertise from strategy through implementation, reporting, and management, including Google Ads Search and YouTube programs.
• Paid social experience running Meta and LinkedIn campaigns for select clients alongside search.
• Strong communication skills and comfort working directly with clients and account teams.

Nice To Haves

• Experience with Google Analytics, Adobe, GTM, and related tools.
• Experience with Bing/Microsoft Advertising.
• Agency-side experience supporting multiple clients or brands simultaneously, ideally in healthcare or life sciences.
• Direct pharmaceutical or highly regulated healthcare advertising experience on DTC or HCP campaigns.
• Experience navigating Google pharmaceutical manufacturer certification or comparable platform healthcare policies.
• Familiarity with HIPAA-related constraints on health-data targeting and measurement, tracking-pixel risks, and compliant healthcare tagging and measurement vendors.
• Comfort working with client-side medical, legal, and regulatory stakeholders and with MLR review platforms such as Veeva PromoMats.
• Experience with HCP platforms such as PulsePoint, DeepIntent, Doceree, or OptimizeRx.
• Experience with DTC audience platforms such as Swoop or Experian Health Audiences.
• Experience with X and Reddit paid social campaigns.

Responsibilities

• Lead Google Ads campaigns across Search and YouTube for Healthcare and Life Sciences clients, from strategy and campaign build through optimization and reporting; potentially support Bing campaigns.
• Manage budgets, bids, keywords, and testing, and report results with clear insights and recommendations.
• Plan, build, and manage paid campaigns across Meta, LinkedIn, X, and Reddit for clients whose programs include social.
• Build internal processes that keep campaigns moving on schedule.
• Serve as a client point of contact alongside the Account Manager.
• Mentor and train other media team members as the discipline and its processes mature.
• Shape compliant approaches to reaching hard-to-find and protected patient populations using de-identified condition-based audiences, contextual targeting, and privacy-safe data partners.
• Apply NPI-based identity resolution and healthcare-specific programmatic platform experience to guide HCP campaigns.
• Bring working knowledge of FDA/OPDP requirements, fair balance, Important Safety Information (ISI), and claims substantiation to help shape internal processes in partnership with the in-house MLR/medical team.

Benefits

• Medical, dental, and vision insurance, with the company covering a generous portion of employee contributions.
• 401(k) plan with a generous match and immediate vesting.
• Generous paid parental leave.
• Annual budget for professional development opportunities.
• Flexible time off.
• Life insurance.
• Long-term disability insurance.
• Employee assistance program.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed