Paid Search Manager

NoGood•New York City, NY

13h•Hybrid

About The Position

NoGood is an award-winning, tech-enabled growth consultancy that brings together strategy, creative, content, growth expertise, data analytics, and proprietary AI technology to support category-defining brands around the world. The company is based in NYC and works with VC-backed startups, scale-ups, and Fortune 500 companies. NoGood is seeking a client-facing Paid Search expert to lead channel strategy and execute campaigns across Google and Bing. The role manages multiple client accounts across industries, including potential work with B2B, D2C, and healthcare clients. The Paid Search Manager partners with client stakeholders and internal teams to develop holistic, full-funnel campaigns that acquire and retain customers, and uses performance reporting and experimentation to improve client KPIs. The position offers a compensation range of $80,000–$95,000, plus profit-sharing and commission opportunities. NoGood describes its work environment as hybrid at its headquarters and remote globally.

Requirements

At least 3 years of experience managing advertising spend across Google and Bing.
Career experience managing at least $1 million in ad spend; the posting identifies a minimum spend range of $1 million–$10 million and favors more experience spending efficiently.
Experience communicating ad performance through reporting structures across platforms and reporting on ongoing experiments.
Strong analytical skills and a focus on achieving client KPIs.
Expertise in coordinating paid, owned, and earned media in search campaigns, including alignment with SEO.
Demonstrated knowledge of the search landscape and thought leadership in the field.
Deep knowledge of working with analytics teams to set up conversion tracking and events across search advertising platforms, and to ensure events are correctly configured and firing.
Experience working with client stakeholders to launch holistic, full-funnel paid search campaigns for customer acquisition and retention.
Ability to navigate client conversations and provide updates.
Strong project management and client communication skills.

Nice To Haves

Experience managing spend for a B2B SaaS product or D2C brand.
Experience with Google Tag Manager and HubSpot.
Experience collaborating with branding and creative teams on ad copy and creative assets, including Performance Max and Display assets.
Experience across B2B, D2C, or healthcare clients.

Responsibilities

Develop strategy and manage SEM accounts for multiple clients across verticals.
Execute paid search campaigns and manage campaign structure, consolidation, creative testing, audience strategy, budget allocation, and bid strategy.
Understand clients’ products and competitors to develop effective campaigns and drive period-over-period or year-over-year improvements.
Present weekly campaign reporting, highlight performance, and recommend new experiments.
Advise clients on improving bottom-of-funnel performance and KPIs such as CPL, CPSQL, ROAS, and CPA.
Maintain client communications and demonstrate strong project management.
Provide strategic insight on emerging trends and industry developments affecting paid search.
Collaborate with analytics teams on conversion tracking and events across search ad platforms.
Work with branding and creative teams to develop ad copy and creative assets aligned with brand guidelines.