Sales Manager - B2C (In-Home Sales)

Pella of Denver and Northern Colorado•Denver, CO

7d•$90,000 - $110,000

About The Position

Pella Windows & Doors is seeking an experienced, forward-thinking Retail Sales Manager to lead its in-home, B2C sales team in Colorado. The role is focused on developing sales professionals, building a high-performing and accountable team, and driving consistent sales results through coaching, data analysis, and effective sales strategies. The team works directly with homeowners, providing personalized in-home consultations. The manager owns team sales performance and uses Salesforce and other technology to monitor activity, analyze results, and improve productivity and processes. The position also partners with sales leadership, marketing, and operations to align priorities and support a seamless customer experience. Success requires balancing analytical sales management with hands-on coaching, motivation, and talent development, including maintaining team engagement through seasonal fluctuations. The advertised compensation is a base salary of $90,000–$110,000, with on-target earnings of $130,000–$150,000 annually, including commission and bonus opportunities.

Requirements

Proven experience leading and developing successful sales teams, preferably in B2C, in-home, consultative, or other relationship-driven sales.
Demonstrated history of improving sales productivity, team efficiency, and overall performance.
Experience establishing sales goals, evaluating performance metrics, and translating data into actionable strategies.
Strong coaching, communication, organizational, and problem-solving skills.
Ability to motivate a team through changing market conditions, seasonal demand, and challenging sales cycles.
Proactive and adaptable leadership style, with confidence to make decisions and curiosity to continuously improve.
Advanced computer skills and strong analytical capabilities.
Confidence using technology to drive better business outcomes.

Nice To Haves

CRM experience, including pipeline management, reporting, dashboards, and performance analysis, is strongly preferred.
Experience in home improvement, building products, remodeling, or other in-home consultative sales environments is a plus, but not required.

Responsibilities

Lead and develop a team of in-home, B2C sales professionals, fostering accountability, collaboration, and high performance.
Coach representatives through regular performance feedback and hands-on field support.
Build engagement and sustain team momentum during seasonal business fluctuations.
Identify individual strengths, develop future leaders, and create opportunities for professional growth.
Recruit, onboard, and develop sales talent.
Own team performance across revenue, conversion rates, pipeline management, productivity, and overall sales effectiveness.
Use Salesforce to monitor activity, evaluate performance, identify trends, and inform business decisions.
Analyze sales data to find opportunities, improve processes, and maximize team efficiency.
Develop strategies to maintain productivity, strengthen pipelines, and sustain performance during seasonal fluctuations.
Set clear expectations, measurable goals, and consistent performance management practices.
Anticipate challenges and opportunities and develop strategies for future growth.
Evaluate and improve sales processes to enhance customer experience and sales results.
Partner with sales leadership, marketing, and operations to align priorities and deliver a seamless customer experience.
Introduce fresh ideas and use technology to improve team effectiveness.
Motivate the team, celebrate wins, address performance challenges, and take ownership of solutions and results.