Head of Sales B2C

Crystalia Glass • Dallas, TX

9h • Onsite

About The Position

Crystalia Glass is seeking an experienced, analytical, execution-focused Head of Sales to lead sustainable revenue and conversion growth across its nationwide B2C retail operations. The role is intended for a growth-oriented builder with a record of diagnosing funnel bottlenecks, building high-converting sales systems, enforcing operational discipline, and scaling inbound, call-driven consumer sales. The ideal candidate has commercial leadership experience in the national consumer market, particularly with consultative, custom-made physical products with an average order value of $6,000 or more.

The Head of Sales owns the B2C sales strategy and operating performance, including revenue growth, funnel optimization, sales leadership through Team Leads, process architecture, AI-enabled call intelligence, CRM governance, enablement, and cross-functional alignment. The role reports performance and forecasts to the CEO and partners with Marketing, Training, Estimating, and Production. This is an on-site role, Monday through Friday, 8:30 AM to 5:00 PM.

Requirements

• At least 10 years of total sales experience, including at least 5 years in sales leadership.
• At least 3 years as head of a B2C sales function, directly managing Team Leads or sales managers responsible for frontline teams.
• Demonstrated track record leading a B2C business generating more than $30 million in annual revenue.
• Leadership experience in the national market selling physical, consultative, custom-made products requiring discovery, quoting, and production, such as architectural glass, windows and doors, custom closets, cabinetry, kitchens, remodeling, flooring, or interior finishes.
• Expertise in high-volume, inbound, call-based B2C sales where conversion depends on rapid lead response, quote turnaround, and structured follow-up.
• Documented success building or substantially redesigning a sales engine, with verified conversion and revenue expansion.
• Experience designing and managing performance-driven commission plans for B2C sales teams.
• Strong data-driven analytical skills, including diagnosing funnel drop-offs, distinguishing lead-quality issues from sales-execution issues, and verifying the ROI of operational changes.
• Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
• Practical daily use of modern AI tools for call QA, lost-deal reviews, and team performance diagnostics.
• Exceptional communication and interpersonal skills, a direct and transparent management style, and a record of decisive, data-backed talent and performance decisions.

Nice To Haves

• Business or Marketing degree.
• Prior experience in a combined Sales and Marketing leadership role.

Responsibilities

• Develop and execute the overall B2C growth strategy; analyze sales data, diagnose lost revenue, prioritize growth levers, improve stage-by-stage conversion, accelerate lead response and quote turnaround, and reduce avoidable lost deals.
• Lead, mentor, and hold B2C Sales Team Leads accountable; establish operating cadences, review cycles, and quality-assurance standards, and empower Team Leads to manage daily execution, coaching, and performance.
• Design and refine end-to-end B2C customer engagement standards, multi-touch phone, SMS, and email follow-up cadences, discounting discipline, margin preservation, and order handoffs to production.
• Embed AI workflows in daily sales operations, using conversational AI, speech transcription, and LLMs to conduct call QA, identify objection patterns and lost-deal causes, and provide automated coaching insights.
• Establish and enforce CRM architecture and hygiene; oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking, and build BI dashboards that translate pipeline data into prioritized actions with owners and deadlines.
• Develop expertise in architectural glass systems, configurations, and pricing; partner with the Training Department to create objection-handling playbooks, scripts, and coaching modules based on call transcripts.
• Partner with Marketing on lead volume, CAC, lead scoring, and segment quality, and expand complementary demand channels such as referrals, repeat clients, and trade or design partnerships.
• Align with Estimating and Production to support quote accuracy and reliable turnaround times.
• Own operational accountability for the B2C sales function and provide the CEO with transparent reporting and forecasting on conversion, margins, and revenue.

Benefits

• Competitive base salary and performance-based bonuses.
• Complete ownership of the sales strategy and the opportunity to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed