Head of Sales B2C

Crystalia Glass • New York, NY

10h • Onsite

About The Position

Crystalia Glass is seeking an experienced, analytical, and execution-focused Head of Sales (B2C) to lead sustainable revenue and conversion growth across its nationwide retail operations. This is a growth-oriented builder role for a commercial executive who can diagnose funnel bottlenecks, build high-converting sales systems, enforce operational discipline, and scale inbound, call-driven consumer sales. The role focuses on consultative sales of custom-made physical products with an average order value of $6,000 or more.

The Head of Sales owns the B2C sales strategy and operational performance, leading Sales Team Leads and working across Marketing, Training, Estimating, and Production. The position includes responsibility for sales processes, CRM governance, AI-enabled call analysis and coaching, forecasting, and transparent reporting to the CEO.

This is an on-site role, Monday to Friday, 8:30 AM to 5:00 PM. The company offers a competitive base salary with performance-based bonuses, ownership of sales strategy, and the opportunity to contribute to business expansion.

Requirements

• At least 10 years of total sales experience, including at least 5 years in sales leadership.
• At least 3 years as head of a B2C sales function, directly managing Team Leads or sales managers who led their own front-line teams.
• Demonstrated track record leading a B2C business generating more than $30 million in annual revenue.
• Proven leadership in the national market selling physical, consultative, custom-made products requiring discovery, quoting, and production.
• Expertise in high-volume, inbound, call-based B2C sales where conversion depends on rapid lead response, quote turnaround, and structured follow-up.
• Documented success building or substantially redesigning a sales engine and achieving verified conversion and revenue growth.
• Experience designing and managing performance-driven commission plans for B2C sales teams.
• Strong analytical discipline, including the ability to isolate funnel drop-offs, distinguish lead-quality issues from sales execution problems, and verify ROI on operational changes.
• Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
• Daily practical use of modern AI tools, such as ChatGPT, Claude, Gemini, and Perplexity, for call QA, lost-deal reviews, and team performance diagnostics.
• Exceptional communication and interpersonal skills, a direct and transparent management style, and a record of decisive, data-backed talent and performance decisions.

Nice To Haves

• A business or marketing degree.
• Prior experience in a combined Sales and Marketing leadership role.

Responsibilities

• Develop and execute the overall B2C growth strategy; analyze sales data, identify root causes of lost revenue, prioritize growth levers, improve stage-by-stage conversion, accelerate lead response and quote turnaround, and reduce avoidable lost deals.
• Lead, mentor, and hold B2C Sales Team Leads accountable; establish operating cadences, review cycles, and quality assurance standards, and empower Team Leads to manage daily execution, rep coaching, and performance.
• Design and refine end-to-end customer engagement standards, multi-touch phone, SMS, and email follow-up cadences, discounting discipline, margin preservation, and order handoffs to production.
• Embed AI workflows into sales operations, using conversational AI, automated speech transcription, and LLMs to conduct call QA, identify objection patterns and lost-deal causes, and provide Team Leads with automated coaching insights.
• Establish and enforce CRM architecture and data hygiene; oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking, and build BI dashboards that translate pipeline data into operational actions with owners and deadlines.
• Develop expertise in architectural glass systems, configurations, and pricing; partner with the Training Department to create objection-handling playbooks, scripts, and coaching modules based on call transcript data.
• Partner with Marketing on lead volume, customer acquisition cost, lead scoring, and segment quality, while expanding referrals, repeat-client, and trade/design partnership channels.
• Align with Estimating and Production to support quote accuracy and reliable turnaround times.
• Own operational accountability for the B2C sales function and provide the CEO with transparent reporting and forecasts on conversion, margins, and revenue performance.

Benefits

• Competitive base salary and performance-based bonuses.
• Complete ownership of the sales strategy and an opportunity to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed