Head of Sales B2C

Crystalia Glass • Miami, FL

9h • Onsite

About The Position

Crystalia Glass is seeking an experienced, analytical, execution-focused Head of Sales (B2C) to lead sustainable revenue and conversion growth across its nationwide retail operations. This is a growth-oriented leadership role focused on diagnosing funnel bottlenecks, building high-converting sales systems, enforcing operational discipline, and scaling inbound, call-driven consumer sales for consultative, custom-made physical products with an average order value of $6K+.

The role owns the B2C sales strategy and operating performance, including sales-team leadership, customer engagement processes, CRM governance, sales enablement, and integration of AI tools into daily operations. The Head of Sales partners with Marketing, Training, Estimating, and Production, and provides reporting and forecasting to the CEO. This is an on-site role, Monday to Friday, 8:30 AM–5:00 PM.

Requirements

• 10+ years of total sales experience, including 5+ years in sales leadership.
• 3+ years as head of a B2C sales function, directly managing Team Leads or sales managers who led frontline teams.
• Demonstrated experience leading a B2C business generating $30M+ in annual revenue.
• Proven leadership in the national market selling physical, consultative, custom-made products requiring discovery, quoting, and production, such as architectural glass, windows and doors, custom closets, cabinetry, kitchens, remodeling, flooring, or interior finishes. Installation experience is not required.
• Expertise in high-volume, inbound, call-based B2C sales where conversion depends on rapid lead response, quote turnaround, and structured follow-up.
• Documented success building or substantially redesigning a sales engine, with verified conversion and revenue growth rather than simply maintaining existing workflows.
• Experience designing and managing performance-driven commission plans for B2C sales teams.
• Strong data-driven analytical skills, including identifying funnel drop-offs, distinguishing lead-quality issues from sales-execution issues, and verifying ROI on operational changes.
• Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
• Practical daily use of AI tools such as ChatGPT, Claude, Gemini, or Perplexity for call QA, lost-deal reviews, and team-performance diagnostics.
• Exceptional communication and interpersonal skills, a direct and transparent management style, and a record of decisive, data-backed talent and performance decisions.

Nice To Haves

• Business or Marketing degree.
• Prior experience in a combined Sales and Marketing leadership role.

Responsibilities

• Develop and execute the overall B2C growth strategy; analyze sales data, identify revenue losses and funnel bottlenecks, prioritize growth levers, improve conversion at each stage, accelerate lead response and quote turnaround, and reduce avoidable lost deals.
• Lead, mentor, and hold B2C Sales Team Leads accountable; establish operating cadence, review cycles, and QA standards, and empower Team Leads to manage daily execution, rep coaching, and performance.
• Design and refine end-to-end B2C customer engagement standards, multi-touch follow-up cadences across phone, SMS, and email, discounting discipline, margin preservation, and order handoffs to production.
• Embed AI workflows into sales operations, using conversational AI, speech transcription, and LLMs for call QA, objection-pattern analysis, lost-deal diagnosis, and automated coaching insights.
• Establish and enforce CRM architecture and hygiene; oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking, and build BI dashboards that translate pipeline data into prioritized actions with owners and deadlines.
• Develop expertise in architectural glass systems, configurations, and pricing; partner with the Training Department to create objection-handling playbooks, scripts, and coaching modules based on call transcript data.
• Partner with Marketing on lead volume, CAC, lead scoring, and segment quality, and expand referrals, repeat-client, and trade/design partnership channels.
• Align with Estimating and Production to support quote accuracy and reliable turnaround times.
• Own operational accountability for the B2C sales function and deliver transparent reporting and forecasting to the CEO on conversion, margins, and revenue performance.

Benefits

• Competitive base salary plus performance-based bonuses.
• Complete ownership of the sales strategy and an opportunity to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed