Head of Sales B2C

Crystalia Glass • Charlotte, NC

9h • Onsite

About The Position

Crystalia Glass is seeking an experienced, analytical, execution-focused Head of Sales to lead sustainable revenue and conversion growth across its nationwide B2C retail operations. The role is intended for a growth-oriented builder who can diagnose funnel bottlenecks, create high-converting sales systems, enforce operational discipline, and scale inbound, call-driven consumer sales. The ideal candidate has commercial leadership experience in the national consumer market selling consultative, custom-made physical products with an average order value of $6,000 or more.

The Head of Sales owns the B2C sales function and its strategy, operating processes, team leadership, performance, and forecasting. The role works closely with Marketing, Training, Estimating, and Production, and reports performance and forecasts to the CEO. It is an on-site position, Monday through Friday, from 8:30 AM to 5:00 PM.

Requirements

• At least 10 years of total sales experience, including at least 5 years in sales leadership.
• At least 3 years as head of a B2C sales function, directly managing Team Leads or sales managers who led their own frontline teams.
• Demonstrated experience leading a B2C business generating more than $30 million in annual revenue.
• Leadership experience in the national market selling physical, consultative, custom-made products that require discovery, quoting, and production.
• Expertise in high-volume, inbound, call-based B2C sales, where conversion depends on rapid lead response, quote turnaround, and structured follow-up.
• Documented success building or substantially redesigning a sales engine and producing verified conversion and revenue growth.
• Experience designing and managing performance-driven commission plans for B2C sales teams.
• Strong data-driven analytical skills, including isolating funnel drop-offs, distinguishing lead quality issues from sales execution issues, and verifying the ROI of operational changes.
• Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
• Practical daily use of AI tools such as ChatGPT, Claude, Gemini, or Perplexity for call quality assurance, lost-deal reviews, and team performance diagnostics.
• Exceptional communication and interpersonal skills, a direct and transparent management style, and experience making decisive, data-backed talent and performance decisions.

Nice To Haves

• A degree in Business or Marketing.
• Prior experience in a combined Sales and Marketing leadership role.

Responsibilities

• Develop and execute the overall B2C growth strategy.
• Analyze sales data to identify revenue losses and growth opportunities, improve conversion at each funnel stage, speed up lead response and quote turnaround, and reduce avoidable lost deals.
• Lead, mentor, and hold B2C Sales Team Leads accountable; establish operating cadences, review cycles, and quality assurance standards.
• Enable Team Leads to manage daily execution, representative coaching, and performance.
• Design and refine end-to-end customer engagement standards, including multi-touch phone, SMS, and email follow-up cadences.
• Set and enforce discounting discipline, preserve margins, and ensure seamless order handoffs to production.
• Integrate conversational AI, speech transcription, and large language models into sales operations for call quality assurance, objection analysis, lost-deal diagnosis, and automated coaching insights.
• Establish and enforce CRM architecture and data hygiene, oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking, and build BI dashboards that translate pipeline data into operational actions.
• Develop expertise in architectural glass systems, configurations, and pricing logic.
• Partner with the Training Department to develop objection-handling playbooks, scripts, and targeted coaching modules based on call transcripts.
• Partner with Marketing on lead volume, customer acquisition cost, lead scoring, and segment quality, and expand complementary channels such as referrals, repeat clients, and trade or design partnerships.
• Align with Estimating and Production on quote accuracy and turnaround times.
• Own operational accountability for the B2C sales function and provide the CEO with transparent reporting and forecasts on conversion, margins, and revenue.

Benefits

• Competitive base salary and performance-based bonuses.
• Ownership of the sales strategy and an opportunity to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed