Head of Sales B2C

Crystalia Glass • Charleston, SC

9h • Onsite

About The Position

Crystalia Glass is seeking an experienced, analytical, execution-focused Head of Sales to lead sustainable revenue and conversion growth across nationwide B2C retail operations. This is a growth-oriented commercial leadership role focused on identifying funnel bottlenecks, building high-converting sales systems, enforcing operational discipline, and scaling inbound, call-driven consumer sales for consultative, custom-made physical products with an average order value of $6,000 or more.

The role owns the B2C sales strategy and operating performance, including sales leaders, customer engagement processes, CRM governance, AI-enabled call analysis, sales enablement, and cross-functional coordination with Marketing, Estimating, and Production. The Head of Sales reports performance and forecasts to the CEO. This is an on-site role, Monday through Friday, from 8:30 AM to 5:00 PM. The company offers a competitive base salary plus performance-based bonuses, ownership of sales strategy, and the opportunity to contribute to expansion at a fast-growing U.S. company.

Requirements

• At least 10 years of total sales experience, including at least 5 years in sales leadership.
• At least 3 years leading a B2C sales function and directly managing Team Leads or sales managers who led frontline teams.
• Demonstrated track record leading a B2C business generating at least $30 million in annual revenue.
• Proven leadership selling physical, consultative, custom-made products in the national market, with discovery, quoting, and production requirements; examples include architectural glass, windows and doors, custom closets, cabinetry, kitchens, remodeling, flooring, and interior finishes. Installation experience is not required.
• Expertise in high-volume, inbound, call-based B2C sales where conversion depends on rapid lead response, quote turnaround, and structured follow-up.
• Documented success building or substantially redesigning a sales engine from scratch, with verified conversion and revenue expansion.
• Experience designing and managing performance-driven commission plans for B2C sales teams.
• Strong data-driven analytical skills, including identifying funnel drop-offs, distinguishing lead quality issues from sales execution issues, and verifying the return on investment of operational changes.
• Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
• Practical daily use of modern AI tools such as ChatGPT, Claude, Gemini, and Perplexity for call quality assurance, lost-deal reviews, and team performance diagnostics.
• Exceptional communication and interpersonal skills, a direct and transparent management style, and a record of decisive, data-backed talent and performance decisions.

Nice To Haves

• Business or Marketing degree.
• Prior experience in a combined Sales and Marketing leadership role.

Responsibilities

• Develop and execute the overall B2C growth strategy and analyze sales data to identify lost-revenue causes and prioritize growth opportunities.
• Improve conversion at each sales stage, speed-to-lead, quote turnaround, and prevention of avoidable lost deals.
• Lead, mentor, and hold B2C Sales Team Leads accountable; establish operating cadence, review cycles, and quality assurance standards, and enable them to manage daily execution, rep coaching, and performance.
• Design and refine end-to-end customer engagement standards, multi-touch phone, SMS, and email follow-up cadences, discounting discipline, margin preservation, and order handoffs to production.
• Embed AI workflows into sales operations, using conversational AI, speech transcription, and large language models to conduct call quality assurance, identify objection patterns and lost-deal causes, and provide automated coaching insights.
• Establish and enforce CRM architecture and hygiene; oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking; build BI dashboards that translate pipeline data into operational actions with owners and deadlines.
• Develop expertise in architectural glass systems, configurations, and pricing; partner with the Training Department to create objection-handling playbooks, scripts, and coaching modules based on call transcripts.
• Partner with Marketing on lead volume, customer acquisition cost, lead scoring, and segment quality, and expand complementary demand channels such as referrals, repeat clients, and trade/design partnerships.
• Coordinate with Estimating and Production to support quote accuracy and reliable turnaround times.
• Own operational accountability for the B2C sales function and provide transparent reporting and forecasting to the CEO on conversion, margins, and revenue performance.

Benefits

• Competitive base salary plus performance-based bonuses.
• Complete ownership of the sales strategy and the chance to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed