Head of Sales B2C

Crystalia Glass • New York, NY

10d • Onsite

About The Position

Crystalia Glass is seeking an experienced, analytical, and execution-focused Head of Sales (B2C) to drive sustainable revenue and conversion growth across its nationwide retail operations. The role is intended for a growth-oriented builder who can diagnose funnel bottlenecks, design high-converting sales systems, enforce operational discipline, and scale inbound, call-driven consumer sales. The ideal candidate has commercial leadership experience in the national consumer market, particularly selling consultative, custom-made physical products with an average order value of $6,000 or more.

The Head of Sales owns the B2C sales strategy and operational performance, leads B2C Sales Team Leads, and builds the processes, analytics, training, and cross-functional partnerships needed to improve conversion, margins, and revenue. The role reports performance and forecasts to the CEO. It is an on-site position, Monday through Friday, from 8:30 AM to 5:00 PM.

Requirements

• 10+ years of total sales experience, including 5+ years in sales leadership.
• At least 3 years as head of a B2C sales function, directly managing Team Leads or sales managers responsible for their own frontline teams.
• Demonstrated track record leading a B2C business generating $30 million or more in annual revenue.
• Proven leadership selling physical, consultative, custom-made products that require discovery, quoting, and production; relevant examples include architectural glass, windows and doors, custom closets, cabinetry, kitchens, remodeling, flooring, or interior finishes. Installation experience is not required.
• Expertise in high-volume, inbound, call-based B2C sales where conversion depends on rapid lead response, quote turnaround, and structured follow-up.
• Documented success building or substantially redesigning a sales engine from scratch, with verified conversion and revenue expansion.
• Experience designing and managing performance-driven commission plans for B2C sales teams.
• Strong data-driven analytical skills, including isolating funnel drop-offs, distinguishing lead-quality issues from sales-execution problems, and verifying ROI on operational changes.
• Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
• Practical daily use of modern AI tools such as ChatGPT, Claude, Gemini, and Perplexity for call QA, lost-deal reviews, and team performance diagnostics.
• Exceptional communication and interpersonal skills, a direct and transparent management style, and a record of decisive, data-backed talent and performance decisions.

Nice To Haves

• Business or Marketing degree.
• Prior experience in a combined Sales & Marketing leadership role.

Responsibilities

• Develop and execute the overall B2C growth strategy.
• Analyze sales data to identify lost-revenue root causes, prioritize growth opportunities, improve conversion at each funnel stage, accelerate lead response and quote turnaround, and eliminate avoidable lost deals.
• Lead, mentor, and hold B2C Sales Team Leads accountable; establish operating cadence, review cycles, and QA standards, and empower leads to manage daily execution, representative coaching, and performance.
• Design and refine end-to-end B2C customer engagement standards, multi-touch phone, SMS, and email follow-up cadences, discounting discipline, margin preservation, and order handoffs to production.
• Embed conversational AI, speech transcription, and LLM workflows into sales operations to conduct 100% call QA, identify objection patterns and lost-deal causes, and provide Team Leads with automated coaching insights.
• Establish and enforce CRM architecture and data hygiene; oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking; build BI dashboards that translate pipeline data into actions with owners and deadlines.
• Develop expertise in architectural glass systems, configurations, and pricing; partner with the Training Department to create objection-handling playbooks, scripts, and coaching modules based on call transcripts.
• Partner with Marketing on lead volume, CAC, lead scoring, and segment quality, and expand referrals, repeat-client business, and trade/design partnerships.
• Coordinate with Estimating and Production to support quote accuracy and reliable turnaround times.
• Own operational accountability for the B2C sales function and provide the CEO with transparent reporting and forecasts on conversion, margins, and revenue.

Benefits

• Competitive base salary plus performance-based bonuses.
• Complete ownership of the sales strategy and an opportunity to lead business expansion in a fast-growing U.S. company.
• Opportunity to make a tangible, high-impact contribution to the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed