Marketing Manager

All Weather Seal of West Michigan Inc•Garfield Township, MI

5d•$36,000 - $100,000•Hybrid

About The Position

All Weather Seal of West Michigan is seeking an experienced Retail & Events Manager to lead their field marketing team. This role involves managing approximately 15 Retail and Event Marketing Representatives, driving lead generation through retail partnerships, community events, and local marketing initiatives. The manager will oversee daily operations, performance, and development of the team, ensuring professional brand representation and engaging customer experiences across all locations and events.

Requirements

2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field.
Experience managing team performance and holding employees accountable to goals and KPIs.
Proven ability to coach, motivate, and develop high-performing teams.
Strong organizational skills with exceptional attention to detail.
Growth mindset with a passion for continuous improvement.
Data-driven decision maker comfortable tracking metrics and performance.
Excellent communication and interpersonal skills.
Ability to lead, by example, in a fast-paced, team-oriented environment.
Comfortable working weekends for community events and trade shows.
Willingness to travel throughout Southern West Michigan.
Valid driver's license.

Responsibilities

Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected.
Recruit, onboard, train, and mentor new team members.
Conduct regular one-on-one coaching sessions and performance reviews.
Foster a culture built on accountability, teamwork, continuous learning, and healthy competition.
Motivate the team to consistently achieve and exceed individual and team goals.
Identify future leaders and help develop internal talent.
Oversee operations across retail partner locations and community events.
Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally.
Manage staffing schedules for retail locations and weekend events.
Coordinate event logistics, setup, breakdown, inventory, and promotional materials.
Maintain operational excellence while creating engaging customer experiences.
Own team performance and key marketing KPIs.
Monitor lead generation, appointment quality, productivity, and conversion metrics.
Analyze performance data to identify trends and coaching opportunities.
Implement strategies to improve efficiency, lead quality, and overall team results.
Ensure accurate CRM reporting and operational documentation.
Drive a high-performance environment focused on continuous improvement.