Marketing Manager

Bayway Auto Group•Pasadena, TX

9d•$45,000 - $50,000•Onsite

About The Position

Bayway Auto Group is an award-winning and growing auto group in the Houston and surrounding area that holds a reputation of excellence and prides itself on its commitment to customer satisfaction! We truly value our team members, as they hold the most important job there is, ensuring that our customers have wonderful car buying experience and excellent service. We offer competitive pay & benefits and enjoy rewarding and recognizing them for outstanding effort and results. We are currently searching for a creative, analytical and motivated Marketing Manager with a high level of integrity to join the team. The primary purpose of this role is to support the store’s marketing initiatives and increase brand recognition to increase sales and service revenue. This role will involve collaboration with our in-house videographer and various graphic design teams. While high-quality production is not the primary responsibility, your ability to brainstorm and create engaging content will be key to our marketing success.

Requirements

High School Diploma, College Education is Preferred in field relative to Marketing
Previous experience in website and social media management
Analytics-oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if you do not have valid certification at the start of employment)
Must have Valid driver’s license and good driving record
Must pass Pre Employment Process which includes background check and drug screening
Must have reliable transportation
Must be able to work some evenings and Saturdays for scheduled events
Strong attention to detail and the ability to work efficiently under pressure.
Creative mindset with a passion for generating engaging content.
Comfortable networking and conversating with large numbers of unfamiliar people
Enthusiasm and the ability to engage others

Responsibilities

Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube.
Work closely with our videographer and digital providers to develop website and digital advertising content.
Schedule and manage events on and off site, promoting them to enhance dealership visibility, and networking to ensure its success.
Regularly monitor website and social media analytics to ensure optimal performance and identify improvement opportunities. Stay updated on industry trends and incorporate best practices into our marketing efforts.
Collaborate with our in-house videographer to create compelling video content for social media and the dealership website.
Attend regular meetings with the management team to align marketing strategies and community initiatives.
Onboard new employee logins for CRM and related platforms promptly and accurately.
Create email accounts for new employees.
Other Duties May Be Assigned