Programmatic Account Manager

Samba • New York, NY

2d

About The Position

As a Programmatic Account Manager at Samba TV, you’ll manage and grow relationships with agency and brand-direct clients, ensuring they derive maximum value from Samba’s audience-targeting solutions. Working closely with Sales, you’ll support key accounts, drive audience activation strategies, and deliver a seamless client experience across the campaign lifecycle. Your work will directly affect client satisfaction, retention, and account growth.

The role combines day-to-day account management and strategic client partnership with campaign setup, audience activation, platform education, and troubleshooting. You’ll coordinate with internal teams to improve activation and performance, and collaborate across Sales, Product, Measurement, Revenue Operations, and Finance to deliver client solutions.

Requirements

• 3–5 years of experience in account management, client services, or programmatic strategy roles.
• Deep knowledge of audience activation and programmatic buying across DSPs, such as The Trade Desk, DV360, and Yahoo DSP.
• Working knowledge of DMPs, such as LiveRamp, Lotame, and Adform, and SSPs, such as OpenX, Magnite, and Freewheel.
• Experience working with agencies and brand-direct clients to deliver audience solutions.
• Strong communication and problem-solving skills, with a proactive and collaborative approach.
• Proficiency with CRM and project-management tools such as Salesforce, Jira, Asana, or Trello.
• Strong Excel skills, including SUMIFS, INDEX MATCH, pivot tables, and VLOOKUP.
• Deep understanding of the digital advertising and programmatic ecosystem.
• BA/BS focused on marketing, business, data, or related experience.

Nice To Haves

• SQL knowledge is a plus.

Responsibilities

• Own day-to-day account management for a portfolio of brand-direct and agency clients and partners.
• Collaborate with Sales to develop strategic account plans, drive renewals, and identify upsell opportunities.
• Ensure clients effectively activate Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms.
• Build trusted stakeholder relationships through proactive communication and white-glove service.
• Lead business reviews focused on performance, delivery, and expansion opportunities.
• Oversee campaign setup and audience segment delivery across SSP and programmatic buying platforms.
• Support clients throughout the campaign lifecycle, including planning, audience building, activation, and quality assurance.
• Provide platform education and training on requesting, building, and deploying Samba TV audiences.
• Troubleshoot segment delivery issues and coordinate with technical teams to resolve activation challenges.
• Serve as a feedback loop between clients and internal teams to improve ease of activation and audience performance.
• Partner with Sales on pre-sale planning and platform demonstrations, and align client goals with audience solutions.
• Represent Samba’s audience products with subject-matter expertise and a client-centric approach.
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level