Senior Manager Programmatic

Pfizer • New York, NY

3d • $124,400 - $207,400 • Hybrid

About The Position

Within the U.S. CMO, the Senior Manager of Programmatic is part of the Performance Media team and oversees key aspects of programmatic media planning and buying, ensuring seamless campaign execution across portfolio brands and accounts. The role serves as a strategic partner to brand Integrated Media leads, helping drive business outcomes and align Pfizer programmatic buys with business objectives.

The position oversees programmatic Managers and guides implementation of direct-to-consumer (DTC) and healthcare professional (HCP) campaigns. It develops programmatic strategies, works with internal teams and external partners to identify audiences and optimize performance, and integrates portfolio diversity initiatives into buying processes. The role also manages platform, vendor, and agency relationships; supports partnership agreements; establishes ways of working across teams; and promotes programmatic education and best practices.

The role is based in New York, NY, with a hybrid work assignment requiring 2–3 days per week onsite. The annual base salary ranges from $124,400 to $207,400. The position is eligible for a Global Performance Plan bonus target of 17.5% of base salary and participation in a share-based long-term incentive program. Pfizer offers benefits and programs including a 401(k) with matching and an additional retirement savings contribution, paid vacation, holidays and personal days, paid caregiver/parental and medical leave, and medical, prescription drug, dental and vision coverage. Relocation assistance may be available based on business needs and/or eligibility. Candidates must have permanent U.S. work authorization; visa sponsorship is unavailable.

Requirements

• Bachelor’s degree (BA/BS).
• At least 6 years of agency or client-side experience.
• Cross-channel media planning and buying background, including a full understanding of the video and programmatic landscape.
• Deep understanding of programmatic advertising platforms.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across cross-functional marketing teams.
• Strong communication and presentation skills, including the ability to explain complex subject matter clearly to varied audiences.
• Ability to thrive in a fast-paced, dynamic corporate environment.
• Demonstrated leadership capabilities, including influencing and collaborating with peers, developing and coaching others, and overseeing colleagues’ work to achieve meaningful outcomes and business impact.
• Permanent U.S. work authorization; U.S. work visa sponsorship is not available.

Nice To Haves

• Pharmaceutical experience and understanding of pharmaceutical marketing guidelines and restrictions for consumer and HCP audiences.
• Analytical mindset and ability to measure and report on partnership performance.
• Understanding of media measurement norms, the evolving landscape, and industry standards.
• Experience participating in the video upfront process.

Responsibilities

• Collaborate with internal cross-functional teams to align programmatic media efforts with business objectives.
• Oversee a team of programmatic Managers and guide implementation of DTC and HCP programmatic campaigns.
• Develop and execute programmatic advertising strategies to drive brand awareness, engagement, and conversions.
• Work with internal teams and external partners to identify target audiences, develop segments, and optimize campaign performance.
• Integrate portfolio diversity initiatives into programmatic buying processes.
• Manage relationships with programmatic platforms, vendors, and the media agency of record.
• Track programmatic trends, best practices, and emerging technologies to identify partnership opportunities.
• Assist with digital partnership agreements across platforms, publishers, and data partners to secure optimal terms and inventory access.
• Establish ways of working with integrated media teams, brand marketers, CMO cross-functional teams, and external agencies.
• Share information and education across networks to reinforce portfolio programmatic processes and best practices.
• Cultivate and maintain relationships with supply-side platforms, publishers, and ad exchanges.
• Partner with stakeholders to improve digital activation timelines and processes.
• Lead ad quality improvement efforts to ensure paid media runs in fraud-free, optimal environments.
• Work with partners to develop programmatic quarterly business reviews (QBRs) for portfolio distribution.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Global Performance Plan with a bonus target of 17.5% of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior