Senior Associate, Programmatic

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media’s Programmatic media capability helps clients reach consumers in a rapidly evolving media landscape. The company invests in technology, automation, and artificial intelligence to strengthen its media planning and buying services. The Senior Associate, Programmatic is a hands-on programmatic media planner responsible for developing tactical media plans and overseeing in-platform campaign setup and optimization, translating programmatic expertise and broader media strategy into effective campaign execution. The role partners closely with Associates and other account team members on campaign setup, tracking, tagging, bidding, and optimization. It also supports partner negotiations, communicates critical details across teams, identifies opportunities for education and testing, and develops subject-matter expertise to share with other teams. The position has no managerial responsibility, but works closely with Associates, Assistants, and Interns to provide training and onboarding.

Requirements

At least 2 years of in-platform programmatic experience.
Proven ability to develop, implement, or improve business processes.
Ability to thrive in highly collaborative work environments.
Self-starter with advanced business maturity.
Advanced proficiency in at least two DSPs, such as The Trade Desk, DV360, Walmart Connect, Amazon, or Yahoo.
Strong knowledge of statistical concepts relevant to optimization and scientific testing in live campaign environments.
Demonstrated success in partner negotiations that drive improved performance.
Demonstrated ability to map analytical insights to plan development, measurement approaches, and optimization plans.
Advanced ability in Microsoft Excel.
Ability to work across multiple workstreams and clients simultaneously.

Nice To Haves

Experience mentoring junior employees.
Ability to influence strategic decisions.

Responsibilities

Use reporting and analysis to inform tactical and audience approaches in programmatic media plans.
Translate overarching media strategy and channel roles into specific programmatic plans.
Collaborate with Associates on in-platform campaign setup and tracking and tagging details.
Support campaign optimizations as needed to balance team and account pod workloads.
Contribute to publisher and platform negotiations to improve partner value, pricing, and access to solutions.
Work with Associates to develop bid adjustment and campaign optimization plans.
Ensure clear communication and alignment within the team on critical details, anticipating potential sources of confusion.
Identify opportunities for further education and test-and-learn initiatives.
Build and demonstrate subject-matter expertise in programmatic technology, strategy, and optimization.
Share noteworthy campaign learnings with other teams and verticals.
Provide training and onboarding support to Associates, Assistants, and Interns.