Senior Associate, Programmatic

Horizon Media•New York, NY

1d•$66,300 - $85,000•Hybrid

About The Position

Horizon Media is hiring a Senior Associate, Programmatic to plan and activate programmatic media for clients. The role uses hands-on programmatic platform experience to develop tactical media plans and oversee platform setup and optimization, translating the team’s subject-matter expertise into campaign execution. It contributes to Horizon’s focus on technology, automation, and artificial intelligence in media planning and buying. The position also supports account management, partner negotiations, campaign measurement and optimization, and learning and development. The Senior Associate works closely with Associates, Assistants, and Interns, providing training and onboarding, but has no managerial responsibility. The role requires managing multiple clients and workstreams in a collaborative environment. The stated salary range is $66,300–$85,000. Actual base salary may vary based on skills, experience, training, education, certifications, and qualifications. The compensation package includes a discretionary bonus and various benefits.

Requirements

At least 2 years of in-platform programmatic experience.
Proven ability to develop, implement, or improve business processes.
Ability to thrive in highly collaborative work environments.
Self-starter with advanced business maturity.
Advanced user of at least two DSPs, such as The Trade Desk, DV360, Walmart Connect, Amazon, or Yahoo.
Strong knowledge of statistical concepts relevant to optimization and scientific testing in live campaign environments.
Demonstrated success in driving partner negotiations toward improved performance.
Demonstrated ability to map analytical insights to plan development, measurement approaches, and optimization plans.
Advanced ability in Microsoft Excel.
Ability to work across multiple workstreams and clients simultaneously.

Nice To Haves

Experience mentoring junior employees.
Ability to influence strategic decisions.

Responsibilities

Use campaign reporting and analysis to inform tactical and audience approaches for programmatic media plans.
Explain how overall media strategy and channel roles translate into the details of programmatic plans.
Collaborate with Associates on campaign setup in programmatic platforms, including tracking and tagging.
Provide backup campaign optimization support as team workload requires.
Contribute to negotiations with publishers and platforms to improve partner value and access to solutions.
Work with Associates to develop bid-adjustment and optimization plans based on anticipated campaign performance.
Maintain clear communication and alignment within the team, anticipating potential sources of confusion.
Identify opportunities for further education and test-and-learn initiatives.
Develop and demonstrate subject-matter expertise in programmatic technology, strategy, and optimization.
Share noteworthy campaign insights with other teams and verticals.
Work closely with Associates, Assistants, and Interns to provide training and onboarding.