Product Manager, Ad Tech
About The Position
Snap Inc. is seeking a Product Manager to join the Ads Platform Product team on the Signals and Measurement Team. The role focuses on products and integrations that connect Snap with third-party advertising and commerce partners, creating value for advertisers and strengthening Snap’s signals ecosystem. The Product Manager will set product vision, strategy, and roadmaps; assess how changes in privacy, signals, identity, and industry standards affect integrations; and lead partner-enabled product development from opportunity through MVP and alpha launch. The role involves balancing partner needs, advertiser value, technical feasibility, data quality, and speed to market, and using early results and feedback to guide product decisions. The position works closely with Engineering, Data Science, Marketing Science, Sales, Partnerships, Product Marketing, and other Ads teams. It also builds relationships across the ad tech and commerce ecosystem and helps deliver high-quality products that enable advertisers to understand the value of advertising on Snap. Snap expects team members to work in an office 4 or more days per week under its “default together” policy.
Requirements
- BS/BA degree or equivalent years of experience.
- At least 5 years of experience building and shipping products at a consumer or advertising technology company.
- Strong product strategy and judgment, including the ability to identify opportunities in third-party advertising and commerce ecosystems and define a clear product direction.
- Experience building products with external technology partners, including aligning on shared goals, defining integration requirements, and navigating partner constraints.
- Ability to turn ambiguous opportunities into focused MVPs or alphas, make scope and sequencing trade-offs, and refine products using partner and customer feedback.
- Technical fluency and ability to work with Engineering and Data Science on APIs, data flows, identity and signal integrations, system constraints, and technical requirements.
- Familiarity with the ad tech ecosystem, including advertising platforms, identity and data providers, measurement partners, bidding platforms, and commerce platforms.
- Knowledge of how privacy, data use, and signal availability shape partner integrations and advertiser experiences.
- Strong communication skills for explaining technical concepts, product decisions, and trade-offs to cross-functional teams, senior leaders, and external partners.
- Ability to manage roadmaps and dependencies, deliver products steadily, influence without authority, and navigate competing priorities.
Nice To Haves
- Advanced degree in Statistics or a related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement.
- Experience setting product strategy in a fast-moving, externally facing domain such as ads measurement, privacy, or data partnerships.
- Track record of building alignment with external partners or industry coalitions.
Responsibilities
- Define the vision, strategy, and roadmap for products and integrations connecting Snap with third-party advertising and commerce partners.
- Assess how changes in privacy, signals, identity, and industry standards affect partner integrations, and translate findings into product opportunities and priorities.
- Lead product development with external technology and commerce partners, developing shared opportunities into product concepts, MVPs, and alpha launches.
- Balance partner needs, advertiser value, technical feasibility, data quality, and speed to market; use early results and feedback to guide subsequent product development.
- Collaborate with Engineering, Data Science, Marketing Science, Sales, Partnerships, Product Marketing, and other teams to deliver partner-enabled measurement experiences.
- Build trusted relationships with measurement, identity, signal, advertising-platform, and commerce partners, ensuring integrations are interoperable and valuable to advertisers.
- Engage with customers and the industry through partner conversations, customer meetings, events, and forums to identify opportunities and risks.
- Drive the development, launch, and adoption of products that help advertisers understand the value of advertising on Snap.
- Set roadmaps, manage dependencies, and deliver customer-impacting products at a steady cadence.
- Build alignment and drive co-owned work across internal teams and external partners.
Benefits
- Paid parental leave.
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that include participation in Snap’s long-term success.
- Equity in the form of RSUs.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
