Specialist, Ad Tech Services

CMI Media Group•Philadelphia, PA

About The Position

Compas is seeking a detail-oriented Ad Operations Specialist to support the technical setup, execution, and delivery of digital advertising campaigns across its client portfolio. The role manages campaign trafficking, testing, tagging, and quality assurance; creates and implements Floodlight tags in Google Campaign Manager 360 (CM360); distributes ad tags to vendors; and ensures UTM execution across tactics in coordination with Client and Media teams. The Specialist ensures creative assets meet IAB specifications and internal standards, collaborates with programmatic engines and ad verification and survey vendors, and troubleshoots issues across internal and external ad servers. The role also monitors changes in ad technology, shares knowledge with internal teams, maintains Standard Operating Procedures, and guides junior team members. Compas describes opportunities for professional development and career progression, a collaborative culture, and direct ownership of ad tech processes for major digital campaigns.

Requirements

At least 1 year of experience in a digital media or ad operations specialist role.
Working knowledge of Google Campaign Manager (CM360/GCM) and familiarity with ad-serving platforms and ad tech fundamentals.
Proficiency in Microsoft Office Suite.
Exceptional organizational and multitasking abilities under tight deadlines.
Proactive, self-motivated problem-solving skills and comfort navigating ambiguity.
Outstanding verbal and written communication skills, including the ability to explain technical processes clearly to non-technical partners.
Collaborative, adaptable, customer-centric mindset and commitment to continuous learning and team success.

Responsibilities

Manage end-to-end execution of digital ad campaigns, including trafficking, testing, tagging, and quality assurance.
Create and implement Floodlight tags in CM360, distribute ad tags to vendors within deadlines, and ensure proper UTM execution across tactics alongside Client and Media teams.
Ensure creative assets meet IAB specifications and internal processes are followed.
Collaborate with programmatic engines, ad verification partners, and survey vendors to resolve reporting, trafficking, and creative asset discrepancies.
Identify, diagnose, and resolve technical issues across internal and external ad servers.
Monitor changes in ad technology and educate internal teams.
Update Standard Operating Procedures (SOPs) and guide junior team members.