Senior Product Manager – TV+ Ad Experiences

Samsung Electronics•Los Angeles, CA

1d•$165,000 - $220,000

About The Position

Samsung Ads is an audience platform connecting brands with audiences across Smart TVs, mobile, and desktop. Its platform includes more than 50 million Smart TVs and 200 million connected devices, supported by a first-party data set powered by Automatic Content Recognition (ACR). The Senior Product Manager will join the Ad Experience: TV+ team, which builds and monetizes advertising experiences on the Samsung TV Plus streaming service. The role leads development of streaming ad products and experiences reaching more than 80 million people per month. It works closely with engineering, design, analytics, ad operations, sales, external partners, and customers to develop innovative ad formats and capabilities. The role is responsible for defining the ad experience roadmap, balancing revenue performance and user experience, identifying data and AI opportunities, and translating customer and business insights into prioritized product requirements. The Senior Product Manager owns product discovery and delivery from concept through launch and ongoing optimization, using qualitative and quantitative data to guide decisions and measure monetization and engagement outcomes.

Requirements

At least 7 years of product management experience, with a strong background in AdTech or a closely related field.
Strong product discovery skills, including customer conversations, workflow mapping, problem validation, and translating insights into product features.
Strong programmatic advertising expertise and deep knowledge of the CTV ecosystem, including TV client, SSAI, ad server, SSP, and DSP components.
Demonstrated experience owning the end-to-end product lifecycle, from discovery through launch and ongoing optimization, with a focus on measurable outcomes.
Proven ability to influence and collaborate with product, engineering, ad sales, ad operations, and executive leadership.
Ability to bring clarity to ambiguous and complex problem spaces and act quickly while keeping stakeholders informed.
Excellent written and verbal communication skills, including adapting messages for different audiences.

Responsibilities

Define and evolve the ad experience roadmap, balancing advertising revenue performance with user experience quality.
Partner with TV Plus content, TV Native Ad Experiences, and the home team to identify data and AI innovation opportunities based on user needs and company goals, and translate them into prioritized product requirements.
Partner with ad sales leadership to conceptualize, develop, and launch advertising products that meet market demand and create revenue streams.
Conduct customer research, analyze data, and engage with advertisers and agencies to understand workflows and identify actionable product insights.
Translate advertiser and agency insights into product requirements and roadmaps.
Communicate roadmap priorities, product decision rationale, and initiative progress to stakeholders across a matrixed organization.
Own the product backlog, write user stories, and work with engineering to align the team and continuously ship features addressing user needs and growing revenue.
Use qualitative and quantitative data to shape strategy, prioritize opportunities, and measure monetization and engagement metrics.
Lead the product lifecycle from discovery through launch and ongoing optimization, with a focus on measurable outcomes.