Product Manager, Digital Experiences

Visa•San Francisco, CA

1d•$110,000 - $171,000•Hybrid

About The Position

The Product Manager, Digital Experiences supports the development and delivery of digital experiences and platform capabilities across Visa.com. The role partners with Product, Engineering, UX, Creative, Content, Web Authoring, Analytics, SEO, business, and regional stakeholders to define requirements, prioritize features, and deliver customer-centric digital solutions aligned with business objectives. The Product Manager translates business needs and customer insights into actionable requirements, manages feature delivery across the product lifecycle, and contributes to ongoing platform enhancement and adoption. Responsibilities include gathering and documenting requirements, writing user stories, managing backlogs, supporting roadmap execution, and coordinating initiatives from discovery through launch and adoption. The role uses customer feedback, performance metrics, and stakeholder input to recommend enhancements and improve user experiences. This position is based at Visa’s Mission Rock office in San Francisco and is hybrid, with onsite work required three days per week, Tuesday through Thursday. The role is performed in an office setting and requires travel 5–10% of the time. Work hours vary based on department needs.

Requirements

At least 2 years of work experience with a bachelor’s degree or an advanced degree.
Experience writing business requirements, user stories, acceptance criteria, and process flows.
Strong communication, collaboration, and stakeholder management skills.
Ability to manage multiple initiatives and priorities in a fast-paced environment.
Experience partnering with technical and non-technical stakeholders.

Nice To Haves

At least 3 years of work experience with a bachelor’s degree, or more than 2 years with an advanced degree.
3–7 years of experience in Product Management, Digital Product Management, Business Analysis, or a related field.
Experience with websites, CMS platforms, digital products, or customer-facing applications; AEM experience is preferred.
Experience with Agile development methodologies and product delivery processes.
Familiarity with analytics tools and data-informed product decision-making.
Exposure to emerging technologies, including AI-enabled capabilities and digital experience platforms.

Responsibilities

Gather, analyze, and document business requirements, user stories, acceptance criteria, and functional specifications for digital experiences and platform capabilities.
Support product roadmap execution by managing assigned initiatives and feature enhancements.
Maintain and prioritize product backlogs in partnership with product leadership and engineering teams.
Participate in sprint planning, backlog refinement, user acceptance testing, release management, and rollout activities.
Manage small-to-medium product initiatives from discovery through launch.
Track initiative progress and proactively identify delivery risks, issues, and dependencies.
Support enhancement and adoption of Visa.com’s digital platform capabilities.
Ensure delivered solutions align with platform standards, governance requirements, and best practices.
Partner with business, marketing, content, UX, engineering, analytics, SEO, and regional teams to gather requirements and support execution.
Facilitate discussions to understand business needs and translate them into actionable product requirements.
Communicate project status, timelines, decisions, dependencies, and risks to stakeholders.
Coordinate cross-functional teams to support project and product launch delivery.
Work with regional stakeholders to understand market-specific requirements and support implementation.
Contribute to training, documentation, and adoption efforts for new capabilities and enhancements.
Advocate for customer needs and user-centered design throughout product development.
Analyze customer feedback, user behavior data, and site performance metrics to identify improvement opportunities.
Partner with UX teams on usability reviews, testing, and experience enhancements.
Recommend feature improvements to increase engagement, usability, and business outcomes.
Stay informed about digital trends and emerging technologies relevant to customer experience and web platform innovation.
Partner with Analytics and SEO teams to monitor product performance, feature adoption, and customer engagement metrics.
Use quantitative and qualitative insights to support prioritization and product recommendations.
Assist in defining success metrics and measuring outcomes after launches.
Develop recommendations to improve digital experiences and platform effectiveness.
Share performance insights and findings with stakeholders to support planning and prioritization.
Coordinate activities across teams to support timely delivery of product initiatives.
Assist with issue resolution, dependency management, risk tracking, and escalations.
Support testing, validation, and release-readiness processes.
Maintain product documentation, requirements, and operational materials.
Identify opportunities to improve product delivery efficiency and team effectiveness.
Contribute to Agile practices and continuous improvement initiatives.