Product Manager, Digital Experiences - Mattel Digital Studio

Mattel • El Segundo, CA

8d • $140,000 - $160,000 • Hybrid

About The Position

Mattel Digital Studios is seeking a Product Manager for its Digital Experiences team to build, launch, scale, and monetize digital experiences, platforms, and services that extend Mattel intellectual property into meaningful engagement for fans, families, and collectors. The role helps shape product strategy, develop business cases, align senior leaders on investment decisions, bring new products to market, and grow established platforms into larger digital businesses.

The Product Manager owns digital opportunities beyond one-time campaigns, including fan engagement products, physical-to-digital extensions, collector utilities, subscription or service concepts, cross-brand platforms, and reusable experience infrastructure. The role spans both zero-to-one product creation and the operation and growth of established platforms. It calls for sound product judgment, comfort with ambiguity, disciplined execution, strong business case development and executive communication, and effective partnership across brands, marketing, design, production, engineering, legal, finance, data, direct-to-consumer, gaming, and external vendors.

The position is an in-office role Monday through Thursday, with work from home on Fridays. The pay range is $140,000–$160,000 annually; base pay depends on work location, skills, and experience.

Requirements

• At least 5 years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or other digital experiences.
• Demonstrated success taking digital products from concept through launch and post-launch growth, with examples of business impact, user adoption, engagement, retention, monetization, or operational improvement.
• Strong product strategy skills, including defining customer problems, sizing opportunities, shaping MVPs, prioritizing tradeoffs, creating roadmaps, and making recommendations with incomplete information.
• Experience owning product outcomes and connecting product decisions to business results, including revenue, margin, engagement, retention, customer acquisition, first-party data, brand value, and operating leverage.
• Ability to develop business cases, funding recommendations, executive materials, or strategic decision narratives for new or growing digital products.
• Strong analytical judgment, including defining success metrics, interpreting product performance, identifying actionable insights, and recommending whether to scale, optimize, pivot, pause, or sunset initiatives.
• Excellent cross-functional leadership and communication skills, including the ability to align creative, technical, business, and brand stakeholders.
• Strong execution discipline, including planning, dependency management, vendor coordination, launch readiness, risk tracking, and follow-through.
• Experience working in agile product development environments and managing products through discovery, launch, lifecycle management, and post-launch optimization.
• Ability to create concise, high-quality written materials for working teams and senior leaders.

Nice To Haves

• Experience in entertainment, consumer products, kids or family products, digital media, subscriptions, direct-to-consumer, fan platforms, or branded digital experiences.
• Experience working with licensed or franchise-based intellectual property.
• Familiarity with app stores, web products, live operations, user acquisition, CRM, community, content platforms, or digital commerce.
• Experience using product analytics tools, A/B testing, funnel analysis, cohort analysis, or lifecycle metrics.
• Experience working with external agencies, software vendors, design partners, or development studios.
• Understanding of privacy, safety, and compliance considerations for consumer-facing digital products, especially products that may reach children, families, or global audiences.
• Experience using AI-assisted product, prototyping, research, analysis, or development tools such as Codex.
• Familiarity with AI, creator tools, interactive entertainment, digital collectibles, or emerging fan engagement models.

Responsibilities

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.
• Lead zero-to-one product development, from early concepts and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.
• Build product strategies and business cases that clarify audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.
• Partner with Digital Experiences leadership to align executive and senior stakeholders on priorities, funding requests, investment tradeoffs, and launch decisions.
• Own established digital platforms and identify opportunities to improve engagement, retention, monetization, operating efficiency, and scalability.
• Translate business goals, audience needs, and brand strategies into product requirements, roadmaps, briefs, user stories, success metrics, and decision frameworks.
• Evaluate opportunities based on audience value, business impact, feasibility, scalability, monetization potential, first-party data value, and reusable capability.
• Shift digital work from one-time launches toward products that are measured, maintained, improved, and scaled over time.
• Define and track success metrics such as engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, operating cost, and learning milestones; use results to recommend whether to scale, optimize, pivot, pause, or sunset initiatives.
• Develop product documentation and cross-functional plans, including product briefs, PRDs, business cases, experiment plans, launch plans, post-launch readouts, stakeholder updates, dependencies, budgets, risks, and launch readiness.
• Coordinate with design, production, engineering, analytics, marketing, legal, privacy, safety, and brand teams to deliver consumer-facing experiences.
• Monitor digital product, AI, interactive entertainment, creator, collector, subscription, and fan engagement trends that may inform digital growth opportunities.
• Help establish repeatable operating practices, templates, and processes for building digital experiences more efficiently across brands and audiences.

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to support employee growth and potential
• Flexible work model: in-office Monday through Thursday and work from home on Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed