Digital Presence & Experiences Lead

USA TODAY Co.

1d • $79,200 - $162,000 • Remote

About The Position

LocaliQ, powered by the USA TODAY Network, is seeking a strategic, hands-on digital leader to guide the evolution of its digital experiences, platforms, and technology as drivers of customer engagement, conversion, and revenue growth. The role owns the strategy, roadmap, technology, and performance of the web ecosystem, while identifying opportunities in product development, interactive tools, personalization, and AI-enabled experiences.

The position leads a small web development team, translating business priorities into development plans, setting expectations, prioritizing work, and ensuring projects progress with accountability and speed. Working with leadership and cross-functional partners, the lead balances immediate business needs with a longer-term vision for more capable, personalized, and impactful digital experiences. The role combines digital product thinking, technical knowledge, growth strategy, and people leadership, connecting technology investments and customer insights to measurable business outcomes.

The position is remote. Compensation is listed as $112,000 annually, with an annualized base salary range of $79,200 to $162,000. Variable incentive compensation may apply and is not included in the stated range; exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Requirements

• At least 5 years of experience in digital product management, web strategy, growth marketing, digital experience, or a related field; B2B marketing or technology experience is preferred.
• Experience leading web development teams, technical professionals, or digital product teams, including setting priorities, managing workloads, and holding team members accountable.
• Hands-on knowledge of modern web platforms, including WordPress and Google Analytics.
• Experience evaluating and managing digital technology and marketing platforms.
• Experience with conversion rate optimization, A/B testing, analytics, CRM, marketing technology, and digital performance measurement.
• Experience owning a digital roadmap, identifying customer needs, prioritizing development opportunities, and driving continuous improvement.
• Demonstrated ability to connect digital initiatives to measurable outcomes such as conversions, qualified leads, customer acquisition, engagement, or revenue growth.
• Strong project management skills, including estimating development effort, managing timelines, allocating resources, and advancing complex initiatives.
• Excellent communication, collaboration, problem-solving, and decision-making skills.
• Ability to combine strategic thinking with hands-on execution, adapt to changing priorities, and deliver results in a fast-paced environment.

Nice To Haves

• Experience managing technology vendors, platform selection, budgets, contracts, and technology investments.
• Familiarity with AI-enabled solutions, personalization, interactive tools, automation, or data-driven digital experiences.

Responsibilities

• Own the strategy, priorities, performance, and ongoing evolution of websites, digital platforms, and customer-facing experiences.
• Lead and develop the web development team by directing daily work, assigning priorities, balancing workloads, and establishing accountability.
• Identify and drive development of digital tools, interactive experiences, and customer-facing solutions beyond traditional website functionality.
• Improve end-to-end digital experiences across websites, landing pages, forms, tools, and other touchpoints to increase engagement, conversion, and revenue.
• Use analytics, customer insights, experimentation, and performance metrics to identify opportunities, measure results, and improve digital experiences.
• Explore and implement AI, personalization, automation, and data-driven digital capabilities to create more relevant customer journeys.
• Evaluate and oversee web platforms, analytics, CRM integrations, marketing technology, vendors, and other tools to align technology investments with business objectives.
• Collaborate with leadership, Marketing, Sales, Product, and technical teams to understand needs, prioritize opportunities, and deliver scalable solutions.
• Set development timelines, assess resource requirements, manage competing priorities, and ensure efficient, high-quality project delivery.
• Stay close to technical details, troubleshoot when needed, and help the team navigate complex projects and changing priorities.

Benefits

• Fully remote work flexibility
• Competitive compensation
• Generous PTO with Paid Company Holidays
• 401(k) with company match
• Comprehensive health, dental, and vision coverage
• Structured onboarding and training
• Ongoing coaching and professional development
• Access to industry-leading tools and resources
• Collaborative environment with opportunities to influence business strategy and innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed