Product Manager, Ad Tech

Snap Inc.•Los Angeles, CA
•$178,000 - $313,000•Onsite

About The Position

Snap Inc. is hiring a Product Manager for its Ads Platform Product team, specifically the Signals and Measurement Team. The role defines product vision, strategy, and roadmaps for products and integrations connecting Snap with third-party advertising and commerce partners, creating value for advertisers and strengthening Snap’s signals ecosystem. The Product Manager assesses how privacy, signals, identity, and industry standards affect partner integrations and turns those changes into product opportunities and priorities. The position leads product development with external technology and commerce partners, shaping opportunities into product concepts, MVPs, and alpha launches. It makes trade-offs across partner needs, advertiser value, technical feasibility, data quality, and speed to market, then uses early results and feedback to guide development. The Product Manager collaborates with Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing to deliver partner-enabled measurement experiences and high-quality products that help advertisers understand the value of advertising on Snap. The role also builds relationships throughout the ad tech and commerce ecosystems, keeps up with customers and industry developments through partner and customer discussions and industry events, and drives alignment and adoption across internal teams and external partners. Snap’s “Default Together” policy expects team members to work in an office 4 or more days per week.

Requirements

  • BS/BA degree or equivalent years of experience.
  • At least 5 years of experience building and shipping products at a consumer or advertising technology company.
  • Strong product strategy and judgment, including identifying opportunities across third-party advertising and commerce ecosystems and translating them into a clear product direction.
  • Experience building products with external technology partners, including aligning on shared goals, defining integration requirements, and navigating partner constraints.
  • Ability to shape ambiguous opportunities into focused MVPs or alphas, make pragmatic scope and sequencing trade-offs, and refine products using partner and customer feedback.
  • Technical fluency to work effectively with Engineering and Data Science on APIs, data flows, identity and signal integrations, system constraints, and technical requirements.
  • Familiarity with the ad tech ecosystem, including advertising platforms, identity and data providers, measurement partners, bidding platforms, and commerce platforms.
  • Knowledge of how privacy, data use, and signal availability affect partner integrations and advertiser experiences.
  • Ability to communicate technical concepts, product decisions, and trade-offs to cross-functional teams, senior leaders, and external partners.
  • Ability to set a roadmap, manage dependencies, and deliver customer-impacting products at a steady cadence.
  • Ability to build alignment, influence without authority, and navigate competing priorities across internal teams and external partners.

Nice To Haves

  • Advanced degree in Statistics or a related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement.
  • Experience setting product strategy in a fast-moving, externally facing domain such as ads measurement, privacy, or data partnerships.
  • Track record of building alignment with external partners or industry coalitions.

Responsibilities

  • Define the vision, strategy, and roadmap for products and integrations connecting Snap with third-party advertising and commerce partners.
  • Assess how privacy, signals, identity, and industry standards affect partner integrations, and translate that assessment into product opportunities and priorities.
  • Lead product development with external technology and commerce partners, turning shared opportunities into product concepts, MVPs, and alpha launches.
  • Balance partner needs, advertiser value, technical feasibility, data quality, and speed to market; use early results and feedback to guide future development.
  • Collaborate with Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing to deliver partner-enabled measurement experiences.
  • Build trusted relationships with measurement, identity, signal, advertising-platform, and commerce partners, ensuring integrations are interoperable and valuable to advertisers.
  • Engage with partners, customers, and industry events and forums to identify emerging opportunities and risks.
  • Drive the development, launch, and adoption of products that help advertisers understand the value of advertising on Snap.
  • Set roadmaps, manage dependencies, and deliver customer-impacting products at a steady cadence.
  • Build alignment and drive co-owned work across internal teams and external partners.

Benefits

  • Paid parental leave.
  • Comprehensive medical coverage.
  • Emotional and mental health support programs.
  • Compensation packages that provide a share in Snap’s long-term success.
  • Equity in the form of RSUs.
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