Senior Product Manager – TV+ Ad Experiences

Samsung•Los Angeles, CA

About The Position

Samsung Ads is an audience platform that delivers advertising experiences across Smart TVs, mobile, and desktop. It reaches audiences through more than 50 million Smart TVs and 200 million connected devices, using a first-party data set powered by Automatic Content Recognition (ACR). The Senior Product Manager will join the Ad Experience: TV+ team, which builds and monetizes ad experiences on the Samsung TV Plus streaming service. The role leads development of streaming advertising products and experiences reaching more than 80 million people per month. It works closely with engineering, design, analytics, ad operations, sales, external partners, and customers to develop impactful products and advance advertising formats and capabilities. The position owns the ad experience roadmap and product backlog, balancing revenue performance with user experience quality. It turns customer research, advertiser and agency workflows, data, and emerging Data and AI opportunities into prioritized product requirements. The role also partners with ad sales leadership to develop advertising solutions, leads cross-functional execution from discovery through launch and optimization, communicates priorities and decisions across a matrixed organization, and measures results against monetization and engagement metrics.

Requirements

7+ years of product management experience, with a strong background in AdTech or a closely related field.
Strong product discovery skills, including customer conversations, workflow mapping, problem validation, and translating insights into product features.
Strong programmatic advertising expertise and deep understanding of the CTV ecosystem, including the components from TV client through SSAI, ad server, SSP, and DSP.
Demonstrated experience owning the full product lifecycle, from discovery through launch and ongoing optimization, with a focus on measurable outcomes.
Proven ability to influence and collaborate with product, engineering, ad sales, ad operations, and executive leadership.
Ability to bring clarity to ambiguous and complex problem spaces, take action, and keep stakeholders informed.
Excellent written and verbal communication skills, with the ability to tailor messages to different audiences.

Responsibilities

Define and evolve the ad experience roadmap while balancing advertising revenue performance with user experience quality.
Partner with TV Plus content, TV Native Ad Experiences, and the home team to identify Data and AI innovation opportunities grounded in user needs and company goals, and translate them into prioritized product requirements.
Partner with ad sales leadership to conceptualize, develop, and launch advertising solutions that meet market demand and open revenue streams.
Conduct customer research, analyze data, and engage with advertisers and agencies to understand workflows and surface actionable insights.
Communicate roadmap priorities, product decision rationale, and initiative progress to stakeholders across a highly matrixed organization.
Lead cross-functional execution, own the product backlog, write user stories, and work with engineering to ship features that address user needs and grow revenue.
Use qualitative and quantitative data to inform strategy, prioritize opportunities, and measure performance against monetization and engagement metrics.
Lead the product lifecycle from discovery through launch and ongoing optimization, focusing on measurable outcomes.