Senior Product Manager, Connected TV

Best Buy • New York, NY

13d • $111,850 - $198,250 • Hybrid

About The Position

As a Senior Product Manager, Connected TV, you will help shape Best Buy Ads' streaming and Connected TV advertising business. You will lead product development that connects advertisers with relevant audiences, improves campaign performance, and expands monetization opportunities across the CTV and programmatic ecosystem. Working with engineering, data science, sales, media, and industry partners, you will turn complex challenges into products that create measurable value for advertisers and customers. This is a highly visible individual contributor role with the opportunity to influence strategy and bring new capabilities to market.

The role is hybrid, with some workdays at the Best Buy office in Richfield, Minnesota, or New York City, and some workdays virtually from home or another non-Best Buy location. Candidates outside these metro areas may qualify for remote work; the recruiter or hiring manager will provide more details during the hiring process.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent practical experience.
• 5 years of product management experience in digital advertising, ad tech, media, retail media, streaming, or Connected TV.
• 5 years of experience leading large cross-functional product initiatives from strategy through launch.
• 3 years of expertise in CTV, streaming video, programmatic advertising, RTB auction dynamics, identity frameworks, measurement methodologies, and digital advertising ecosystems.
• 5 years of experience with programmatic advertising, media buying, targeting, and measurement.
• Experience building AI-enabled products using machine learning, generative AI, or predictive analytics.

Nice To Haves

• Hands-on experience with platforms such as Amazon DSP, The Trade Desk, DV360, Magnite, FreeWheel, or similar.
• Experience with clean rooms and privacy-safe data collaboration environments such as AMC, ADH, Snowflake, Databricks, or similar.
• Strong understanding of experimentation, statistical analysis, and data-driven product decision making.
• Experience with APIs, platform integrations, data ecosystems, and privacy-safe identity solutions.

Responsibilities

• Define and drive the long-term product strategy, roadmap, and investment priorities for Best Buy Ads' Connected TV advertising platform.
• Own the end-to-end CTV product lifecycle, including strategy, business case development, platform architecture, partner integrations, audience activation, targeting, optimization, measurement, monetization, and go-to-market execution.
• Translate business objectives into clear product requirements, PRDs, and engineering priorities to deliver scalable CTV capabilities.
• Develop products and features that support direct, programmatic, self-service, and managed-service buying models while maximizing advertiser value.
• Define and oversee integrations with DSPs, SSPs, clean rooms, identity providers, measurement partners, and internal Best Buy Ads platforms.
• Drive product innovation across the demand and supply ecosystem, balancing advertiser performance, inventory monetization, auction efficiency, and customer experience.
• Identify, develop, and commercialize generative and agentic AI solutions that improve advertiser outcomes, internal operational efficiency, and platform differentiation.
• Serve as the voice of advertisers and agencies, establish success metrics, inform go-to-market strategy, and communicate product impact, priorities, and tradeoffs to leadership.

Benefits

• Competitive pay.
• Employee discount.
• Financial savings and retirement resources.
• Support for physical and mental well-being.
• Leaves of absence and potential pay sources based on eligibility.
• Intermittent or reduced-schedule leave for certain medical or family care leaves.
• Paid time off for full-time and part-time employees, subject to work location, employment status, salary or hourly status, and years of continued or bridged service.
• Certain roles may be eligible for incentive pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior