Principal Field Marketing Manager

Blackbaud

10d•$87,700 - $114,200

About The Position

Blackbaud is seeking a Field & Event Marketing Manager for its K-12 vertical to create experiences that build trusted relationships and advance priority opportunities. This is an individual-contributor role focused on owning the complete event lifecycle—from strategy and audience planning through onsite execution, follow-up, and measurement of business impact. The role combines disciplined operational execution with measurable growth outcomes. The position owns the vertical event calendar and prioritization, develops event themes and experiences using approved industry and product messaging, and partners with industry strategy and cross-functional teams. It leads event planning and delivery, equips Sales for effective engagement, creates repeatable processes, and measures the contribution of programs to pipeline, bookings influence, and return on investment. AI-enabled tools and automation are used to improve planning, targeting, attendee experience, follow-up, and reporting.

Requirements

Demonstrated success connecting event investment to pipeline and revenue outcomes.
Strong project, budget, vendor, stakeholder, and onsite management skills.
Experience partnering closely with Sales, Demand Generation, Content, and industry experts.
Ability to activate approved product and industry narratives without creating new product positioning or claims.

Responsibilities

Own the K-12 vertical calendar for conferences, trade shows, roadshows, executive experiences, and community events.
Prioritize events based on vertical strategy, audience opportunity, target accounts, pipeline needs, and expected return.
Use approved industry narratives and product messaging to shape event themes, sessions, speakers, and attendee experiences.
Partner with the Industry Strategy Manager to build sector credibility, develop relevant relationships, and identify customer or advocate voices.
Lead event planning and execution across budgets, vendors, logistics, creative, registration, speaker readiness, onsite delivery, and issue management.
Connect events to Demand Generation, Content, Sales, and Customer teams through shared briefs, target lists, pre-event engagement, and follow-up plans.
Equip Sales with event-specific narratives, discovery guidance, account context, and engagement expectations.
Create repeatable playbooks, templates, and operating rhythms to improve quality and reduce reinvention.
Own event performance reporting, including target-account engagement, meetings, pipeline creation and progression, bookings influence, and program return.
Conduct post-event reviews with Sales and partners, capture learnings, and adjust future investment or execution based on results.
Use AI-enabled tools and automation to improve planning, targeting, attendee experience, follow-up, and reporting.