Performance Marketing Manager

CSC Generation • Toronto, ON

72d • $120,000 - $140,000 • Remote

About The Position

The Performance Marketing Manager will manage customer acquisition and retention, owning channel-level budgets and campaign execution across paid marketing channels. The role combines direct budget accountability with a high cadence of creative and channel-level experiments, using AI tools and automation to manage multiple platforms and accelerate testing, reporting, and optimization. Success in the first 3–6 months includes establishing a mature testing cadence across core platforms and making early progress on reporting visibility for organic and owned channels. The role is remote for candidates in the US and Canada and reports to the Director of Digital.

Requirements

• Hands-on experience running paid campaigns across Meta, Google, and at least one additional platform, such as Pinterest or TikTok.
• Comfort managing channel-level budgets and accountability for cost-to-performance outcomes.
• Working knowledge of AI tools for campaign optimization, reporting automation, or workflow acceleration.
• Demonstrated self-direction, including making budget decisions without day-to-day oversight and proactively pursuing testing and expansion.

Nice To Haves

• Experience with organic or algorithmic-side marketing in addition to paid marketing.
• Familiarity with GEO/AEO or interest in emerging AI-driven discovery channels.
• Experience in DTC or ecommerce environments managing multi-platform budgets.
• Prior experience functioning as a shared-services resource across multiple brands.

Responsibilities

• Manage day-to-day paid acquisition and retention channels, including Meta, Pinterest, and Google, with potential expansion into TikTok and AppLovin.
• Run frequent creative and channel-level experiments across platforms, proactively expanding testing activity.
• Manage channel-level budgets and cost-to-performance outcomes, with autonomy over spending decisions.
• Use AI tools to automate reporting, testing, and optimization workflows and manage multiple platforms at scale.
• Partner with the broader team to connect systems and workflows, contributing to AI-driven initiatives across the portfolio.
• Explore generative engine optimization (GEO) and answer engine optimization (AEO) as emerging acquisition channels.
• Build reporting visibility into organic and owned channels, including email, SMS, and organic social, to show leadership what is driving performance and what is stagnating.

Benefits

• Paid time off policies.
• 401(k) match for US employees.
• Medical, dental, and vision coverage for US employees.
• Supplemental benefit policies for US employees.
• Employee discounts across the portfolio of brands for US employees.
• RRSP match for Canadian employees.
• Medical, dental, and vision coverage for Canadian employees.
• Supplemental benefit options for Canadian employees.
• Employee discounts across the portfolio of brands for Canadian employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed