Performance Marketing Manager

AYA Skin•New York, NY

4h•$110,000 - $130,000•Remote

About The Position

The Performance Marketing Manager owns AYA’s new-patient acquisition results, measured by bookings at a target cost per acquisition for each market. The role covers paid media on Google and Meta, SEO and local search, website conversion and appointment booking, lead tracking, and—when applicable—online sales. The manager may run campaigns directly, manage an agency or freelance partner, or use a combination of approaches, and is responsible for campaign outcomes. As AYA grows, the role is also expected to test new acquisition channels and take ownership of those that prove effective. The position oversees paid media strategy and performance across markets, including campaign structure, budgets, creative testing, and partner management. It owns SEO across AYA’s website and legacy location sites, local search performance, and protection of search equity during the site rebrand and migration. The manager also owns conversion from website visits through leads to booked appointments, campaign landing pages, lead capture and attribution, and acquisition measurement and reporting. Ecommerce is a lower priority but may fall within the role’s ownership, including online packages, gift cards, products, merchandising, checkout conversion, and online sales planning. The role works with marketing, analytics, clinic, front-desk, and agency or freelance partners. It is remote within the United States, with a preference for candidates in New York City or Atlanta, and approximately 10% travel may be required.

Requirements

4–6+ years of experience in performance or growth marketing.
Hands-on campaign-building experience in Google Ads and Meta.
Experience managing agency partners.
Strong SEO and local SEO knowledge, including Google Business Profile and site migrations.
Hands-on experience with GA4, Google Tag Manager, Meta Pixel and Conversions API, CallRail/RingCentral, and HubSpot.
Strong analytical skills, including building dashboards and reconciling platform data with booking data.
Understanding of HIPAA and Google and Meta health-advertising policies as they apply to advertising and tracking.
Ability to travel approximately 10%.

Nice To Haves

Experience in a multi-location or local service business.
Experience in aesthetics, wellness, or healthcare.
Location in New York City or Atlanta is preferred.

Responsibilities

Own paid media strategy and performance on Google Search, Performance Max, Local, and Meta, whether campaigns are managed by an agency, run in-house, or both.
Manage agency or freelance partners through briefs, scopes, budgets, regular performance reviews, and agreed targets.
Build, launch, and optimize campaigns directly in advertising platforms when buying is handled in-house.
Recommend the appropriate mix of agency and in-house media buying as spend grows, and lead transitions while preserving account access, campaign history, conversion setup, and performance.
Structure campaigns and budgets by market, with market-specific cost-per-acquisition targets, and recommend budget shifts across markets and channels.
Implement a creative testing program, including writing briefs, coordinating creative with the Brand & Social Manager and freelance designer, and reporting results.
Run paid amplification of creator content after usage rights have been secured.
Own SEO strategy across the AYA website and legacy location sites, including service- and market-specific keyword priorities, content recommendations, and technical health.
Own local search performance, including Google Business Profile optimization, review volume, and ratings as acquisition KPIs.
Protect search equity during the rebrand through redirect maps, pre- and post-migration SEO checks, and ranking tracking as legacy sites move to one AYA site.
Own conversion from website visit to lead to booked appointment, including the online booking flow and forms.
Build and test paid-media campaign landing pages on the AYA site; maintain a testing roadmap and share test results.
When applicable, own online revenue for packages, gift cards, and products, including merchandising, on-site offers, checkout conversion, and average order value.
Plan online sales peaks with the VP of Marketing and brief Marketing Operations and Brand & Social Managers on required email and social support.
Own lead capture and tracking across forms, calls, and online booking so each lead has a source.
Own lead-to-booking conversion and partner with clinic and front-desk leadership on call handling.
Set lead-nurture goals; the Marketing Operations Manager builds and sends nurture communications in HubSpot.
Use HubSpot audiences maintained by the Marketing Operations Manager for retargeting and lookalike audiences, and to exclude existing patients from new-patient ads.
Own tracking standards for UTM conventions, GA4, Meta Pixel and Conversions API, Google Ads conversions, and CallRail/RingCentral, working with analytics partners.
Build and maintain the acquisition dashboard.
Send a short weekly paid-media snapshot and a monthly acquisition report with recommendations and next tests.