Performance Marketing Manager

Reworld Projects•Usa, NJ

9d•Hybrid

About The Position

Reworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This role requires a seasoned B2B marketer with deep expertise in digital demand generation, lead generation, account-based marketing (ABM), and performance marketing analytics. This is a full-funnel growth role: in addition to campaign performance, the scope includes the offer, the post-click conversion experience, and go-to-market for new services. The ideal candidate combines strategic thinking with hands-on execution, possesses a strong executive presence, and has a demonstrated track record of building and optimizing integrated, multi-channel, revenue-generation campaigns that produce measurable business outcomes. This individual will partner closely with sales, operations, sustainability, corporate communications, and other business unit leaders to develop and execute integrated marketing programs that drive awareness, engagement, qualified leads, and revenue growth. In year one, success in this role will be measured primarily by improvement in lead-to-opportunity conversion and qualified pipeline per dollar of marketing spend, not by lead volume or channel breadth.

Requirements

Bachelor's degree in marketing, communications, business, or related field.
5-7+ years of progressive B2B marketing experience, including significant experience in demand generation and performance marketing.
Experience in waste, recycling, sustainability, environmental a significant plus.
Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.
Deep expertise in digital demand generation, lead generation, marketing automation, and customer acquisition strategies.
Experience with ad-buying and contract negotiations
Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue marketing best practices.
Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead nurturing programs.
Advanced analytical capabilities and demonstrated experience utilizing marketing data to drive decision-making and performance improvements, including the ability to build bottoms-up funnel and cohort analyses directly from CRM data and to reconcile attribution across systems rather than relying on platform-reported metrics.
Strong understanding of marketing attribution models, funnel metrics, and campaign measurement frameworks.
Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
Exceptional communication and presentation skills with the ability to effectively engage senior executives and cross-functional stakeholders.
Strong executive presence, business acumen, and ability to influence decision-making across the organization.

Nice To Haves

Experience in complex B2B industries, including industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.
Experience supporting sales teams with account-based marketing and pipeline acceleration programs.
Strong experience/expertise with Power BI, Salesforce, Hubspot, or similar business intelligence/automation platforms.
Demonstrated success managing agency relationships and external marketing partners.

Responsibilities

Develop and execute integrated B2B demand generation strategies that drive marketing-qualified leads (MQLs), sales-accepted leads (SALs), sales-qualified leads (SQLs), pipeline creation, and revenue growth.
Manage the planning, execution, optimization, and reporting of multi-channel digital campaigns across paid search, paid social, display advertising, retargeting, email marketing, content syndication, webinars, and other demand generation channels.
Own the budget oversight for lead-gen advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels.
Build scalable lead generation programs aligned with business priorities, target industries, buyer personas, and account-based marketing initiatives.
Partner with sales leadership to align marketing efforts with pipeline and revenue objectives across direct, broker, and inside sales revenue sources.
Lead end-to-end campaign planning, including audience segmentation, messaging strategy, channel mix, budget allocation, testing frameworks, and performance measurement.
Develop integrated campaigns that effectively connect brand awareness, thought leadership, lead generation, nurturing, and conversion activities.
Coordinate with internal stakeholders and external agencies /partners to ensure seamless campaign execution and optimization.
Manage marketing automation workflows, lead nurturing programs, and customer journey optimization initiatives.
Own performance marketing strategy and execution, continuously improving campaign results through testing, analysis, and optimization.
Monitor and optimize key performance indicators across the marketing funnel, including : Cost per Lead (CPL), Cost per Acquisition (CPA), Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), Sales Qualified Leads (SQLs), Lead to Opportunity Conversion Rates, Pipeline Growth (new customers, share-of-wallet expansion, recovery/recapture), Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Revenue Attribution.
Conduct A/B testing, audience analysis, keyword optimization, creative performance reviews, and landing page improvements to maximize campaign effectiveness.
Own the post-click conversion experience, including landing pages, forms, and the quote request flow, in partnership with the website team, treating conversion rate as a primary growth lever alongside media efficiency.
Partner with operations and service-line leaders on go-to-market for new services and packaged offerings (e.g., mail-back programs, customer portals), including positioning, launch planning, and demand capture.
Build and run a structured experimentation program across the full funnel, from ad creative and audience through landing page, form completion, and lead follow-up.
In partnership with the Sales operations team and Marketing Operations Lead, develop comprehensive performance dashboards and reporting frameworks to measure marketing effectiveness and business impact.
Analyze campaign performance and provide actionable recommendations to improve results and maximize ROI.
Present campaign performance, insights, and strategic recommendations to senior leadership and executive stakeholders.
Translate complex marketing metrics into clear business outcomes and growth opportunities.
Partner with field marketing, content marketing, corporate communications, and sales teams to create compelling customer engagement strategies.
Collaborate with sales operations and marketing operations to improve lead management processes, attribution models, and funnel performance.
Ensure alignment between marketing activities, sales priorities, and revenue goals.
This role has one direct report so experience managing individual contributors is strongly preferred.