Performance Marketing Manager

Reworld Waste•Florham Park, NJ

1d•$118,700 - $169,800•Hybrid

About The Position

Reworld is seeking a results-driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand-generation programs that drive pipeline growth and revenue. This full-funnel growth role covers digital demand generation, lead generation, account-based marketing, performance analytics, campaign performance, post-click conversion experiences, and go-to-market planning for new services. The successful candidate will combine strategic thinking with hands-on execution and build and optimize multi-channel campaigns that produce measurable business outcomes. The role partners closely with sales, operations, sustainability, corporate communications, and business-unit leaders to drive awareness, engagement, qualified leads, and revenue growth. In the first year, success will be measured primarily by improvements in lead-to-opportunity conversion and qualified pipeline per marketing dollar, rather than lead volume or channel breadth. The position is hybrid and requires three days per week in the office in Florham Park, New Jersey. It has one direct report; experience managing individual contributors is strongly preferred. The role is eligible for benefits. The posted base-pay range for the primary location is $118,700 to $169,800 per annum; the final offer may depend on factors including experience, education, location, skills, and competencies.

Requirements

Bachelor's degree in marketing, communications, business, or a related field.
5–7+ years of progressive B2B marketing experience, including significant demand-generation and performance-marketing experience.
A track record of developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth.
Deep expertise in digital demand generation, lead generation, marketing automation, and customer-acquisition strategies.
Experience with ad buying and contract negotiations.
Strong understanding of B2B buyer journeys, account-based marketing principles, and revenue-marketing practices.
Hands-on experience managing paid search, paid social, digital advertising, email marketing, and lead-nurturing programs.
Advanced analytical capabilities and experience using marketing data to drive decisions and improve performance.
Ability to build bottoms-up funnel and cohort analyses directly from CRM data and reconcile attribution across systems rather than relying on platform-reported metrics.
Strong understanding of marketing-attribution models, funnel metrics, and campaign-measurement frameworks.
Experience with CRM and marketing-automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
Exceptional communication and presentation skills, including the ability to engage senior executives and cross-functional stakeholders.
Strong executive presence and business acumen, with the ability to influence decision-making across the organization.

Nice To Haves

Experience in waste, recycling, sustainability, or environmental sectors is a significant plus.
Experience in complex B2B industries such as industrial services, environmental services, technology, manufacturing, energy, infrastructure, or other technical markets.
Experience supporting sales teams with account-based marketing and pipeline-acceleration programs.
Strong experience or expertise with Power BI, Salesforce, HubSpot, or similar business-intelligence and automation platforms.
Demonstrated success managing agency relationships and external marketing partners.
Experience managing individual contributors.

Responsibilities

Develop and execute integrated B2B demand-generation strategies that drive marketing-qualified leads, sales-accepted leads, sales-qualified leads, pipeline creation, and revenue growth.
Plan, execute, optimize, and report on multi-channel digital campaigns, including paid search, paid social, display advertising, retargeting, email marketing, content syndication, and webinars.
Oversee budgets for lead-generation advertising and marketing programs, including negotiations with advertising partners, trade publications, and other channels.
Build scalable lead-generation programs aligned with business priorities, target industries, buyer personas, and account-based marketing initiatives.
Partner with sales leadership to align marketing with pipeline and revenue objectives across direct, broker, and inside sales sources.
Lead end-to-end campaign planning, including audience segmentation, messaging, channel mix, budget allocation, testing frameworks, and performance measurement.
Develop integrated campaigns connecting brand awareness, thought leadership, lead generation, nurturing, and conversion activities.
Coordinate internal stakeholders and external agencies and partners to support campaign execution and optimization.
Manage marketing-automation workflows, lead-nurturing programs, and customer-journey optimization.
Own performance-marketing strategy and execution, continuously improving results through testing, analysis, and optimization.
Monitor and optimize funnel metrics, including CPL, CPA, MQLs, SALs, SQLs, lead-to-opportunity conversion, pipeline growth, ROAS, CAC, and revenue attribution.
Conduct A/B testing, audience analysis, keyword optimization, creative reviews, and landing-page improvements.
Own the post-click conversion experience, including landing pages, forms, and quote-request flow, in partnership with the website team.
Partner with operations and service-line leaders on go-to-market planning for new services and packaged offerings, including positioning, launch planning, and demand capture.
Build and run a structured full-funnel experimentation program spanning advertising, audiences, landing pages, form completion, and lead follow-up.
Develop performance dashboards and reporting frameworks with Sales Operations and the Marketing Operations Lead.
Analyze campaign performance and recommend actions to improve results and maximize ROI.
Present campaign performance, insights, and strategic recommendations to senior leadership and executives, translating marketing metrics into business outcomes and growth opportunities.
Partner with field marketing, content marketing, corporate communications, and sales to create customer-engagement strategies.
Collaborate with sales and marketing operations to improve lead management, attribution, and funnel performance, ensuring alignment with sales priorities and revenue goals.
Manage one direct report.