Performance Marketing Manager

Tried and True Media • Wilmington, NC

22h • Remote

About The Position

Tried and True Media (TNT), a fully remote digital direct response agency focused on health, wellness, and beauty, is seeking a creative, data-driven marketer to drive performance for top-spending clients across Meta, Google, TikTok, and emerging platforms. The Performance Marketing Manager owns analysis of the client’s full funnel—from ad views and clicks through conversions and lifetime value—identifies performance bottlenecks, and develops and tests hypotheses to improve results.

The manager leads a client-focused team comprising a media buyer, creative producer, copywriters, and video editors. The role is accountable for improving campaign effectiveness, reaching client KPIs, and scaling client spend. It involves serving as the primary external client contact and advocating for the client internally, while working closely with media and creative teams to expand campaign concepts and improve funnel performance.

Managers work within client-focused cells and have access to campaign reporting, a proprietary analytics platform, weekly best-practice calls, feedback and mentoring, varied client subject matter, and collaborative creative and media resources. Client portfolios may spend $2 million to $5 million per month, with campaigns primarily running on Meta and Google.

Requirements

• At least 3 years of performance marketing experience, ideally at an agency or a company with multiple brands.
• Direct accountability for ad spend and return on ad spend targets, and experience working with a team in a fast-paced environment.
• Strong problem-solving ability, including identifying bottlenecks, capitalizing on opportunities, using technology, optimizing processes, organizing assets, and revising audience, offer, or positioning strategy.
• Strong data skills, including building, manipulating, and analyzing spreadsheets to identify patterns and inform next steps.
• Creativity and ability to evaluate marketing challenges from multiple perspectives to help scale client offers.
• Leadership ability, including setting and executing action plans to meet targets and adjusting plans as needed.
• Strong ownership and attention to quality, deadlines, specifications, double-checking work, and compliance guidelines.
• Exceptional communication skills and substantial experience working with clients and internal stakeholders.

Responsibilities

• Own the performance and growth of a portfolio of clients, improving campaign effectiveness to meet client KPIs and scale accounts.
• Serve as the primary point of contact for clients and cultivate respectful, trusting relationships that support open information sharing and timely issue resolution.
• Monitor campaign- and ad-level performance daily and provide data-driven insights and opportunities to the media and creative teams.
• Analyze the complete conversion funnel, formulate hypotheses, and run tests to improve conversion rate, average order value, lifetime value, return on ad spend, and other relevant KPIs.
• Help the creative team expand successful concepts through variations and video sales letter expansions.
• Work with media and creative teams each week to propose tests that can scale client accounts.
• Identify opportunities to extend campaign success by testing new creative concepts, targeting new audiences, and running conversion-rate optimization tests.
• Lead the client team, develop action plans to hit targets, execute methodically, and pivot as needed.

Benefits

• Competitive base salary and performance bonuses
• 100% remote work
• Flexible hours for West Coast employees while operating on Eastern time
• Routine mentoring sessions and clear performance feedback
• Access to sophisticated analytics, shared learnings, and collaborative team resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed