Manager, Performance Marketing

Stantec•Miami, FL

15h

About The Position

The Performance Marketing Manager sets and leads Stantec’s enterprise-wide performance marketing and investment strategy. The role shapes how paid media, SEO, organic social and advocacy reach priority audiences, optimize investment and deliver measurable business and marketing outcomes. Leading an integrated team, the manager translates enterprise and business priorities into evidence-led audience, channel and media strategies, and advises senior marketing and business leaders on audience strategy, channel effectiveness, media investment and performance. The manager provides strategic oversight of significant media investment, leads enterprise SEO and discoverability and organic social strategies, and guides practitioner and employee advocacy. The role interprets campaign, social, search and media performance to inform channel strategy, audience priorities and future investment; builds a culture of experimentation and optimization; and partners with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing. It also leads and develops a specialist team, manages priorities, resources, budgets and external partners, and leads adoption of enterprise approaches, standards and ways of working.

Requirements

Deep understanding of performance marketing, paid digital media, organic social, SEO and digital campaign performance.
Strong strategic planning, investment prioritization and commercial decision-making capability.
Strong analytical capability and ability to translate complex performance data into clear recommendations and action.
Strong understanding of SEO and its relationship with content, audience behavior and website performance.
Working knowledge of relevant advertising, social and performance marketing platforms, including LinkedIn, Meta, Instagram, YouTube and X.
Working knowledge of social management and advocacy platforms, including Hootsuite and Parliament.
Strong strategic judgment and ability to navigate ambiguity, competing priorities and complex stakeholder needs.
Excellent people leadership, stakeholder management and influencing capability.
Demonstrated ability to lead enterprise change and build alignment across marketing, content, digital and business stakeholders.
Ability to balance innovation and experimentation with commercial discipline, brand standards and responsible investment.
Degree or equivalent experience in marketing, digital marketing, communications, business or a related discipline.
10+ years of progressive experience in performance marketing, digital marketing, integrated media or related disciplines.
Significant experience leading multidisciplinary performance marketing teams and developing specialist capability.
Demonstrated success developing and executing enterprise- or organization-wide performance marketing, audience and media strategies.
Demonstrated expertise across paid digital media, SEO, organic social and digital campaign measurement.
Proven experience managing significant digital media investments and budgets across multiple campaigns, audiences or markets.
Demonstrated experience making strategic investment and prioritization decisions based on audience insight, performance evidence and business objectives.
Proven ability to advise, influence and constructively challenge senior marketing and business stakeholders.
Experience building, evolving or transforming performance marketing capabilities, operating models and ways of working.

Nice To Haves

Experience in B2B, professional services or complex consideration-led marketing.

Responsibilities

Set and lead enterprise performance marketing and investment strategy across paid media, SEO, organic social and digital campaign performance.
Translate enterprise and business priorities into measurable audience, channel and investment strategies, directing investment toward high-value opportunities.
Provide strategic oversight of significant media investment, establish governance and performance expectations, and redirect investment based on evidence and expected value.
Set and lead the enterprise SEO and discoverability strategy, using audience search behavior and intent to inform content, digital experience and performance marketing priorities.
Lead enterprise organic social strategy and set strategic direction for practitioner and employee advocacy, including governance, adoption and enterprise standards.
Interpret campaign, social, search and media performance and translate insights into recommendations on channel strategy, audience priorities and future investment.
Establish evidence-led experimentation, testing and continuous optimization across channels and campaigns.
Partner with Content Marketing, Digital Operations, Talent Brand and Recruitment Marketing on integrated audience, channel and campaign strategies.
Advise senior marketing and business leaders on media investment, channel performance and emerging digital opportunities.
Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
Manage priorities, resources, significant media budgets and external partners, making investment and resourcing decisions based on enterprise priorities and performance.
Lead change and capability adoption across performance marketing, strengthening enterprise approaches, standards and ways of working.