Performance Marketing Manager
Synthesia
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Posted:
July 18, 2023
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Hybrid
About the position
In this position, you will join the Marketing team as a Performance Marketing Manager, with a focus on paid search. The job offers the opportunity to be a pioneer and shape the future of video production at Synthesia. The company has already achieved product/market fit, has a strong website foundation, and is ready to accelerate its growth. As a Performance Marketing Manager, you will have the exciting task of scaling the existing traffic, working with a highly-skilled paid ads team, and optimizing ad performance on a day-to-day basis.
Responsibilities
- Join the Marketing team as a Performance Marketing Manager (focused on paid search)
- Scale the existing traffic and funnel
- Have deep control over day-to-day ad performance
- Analyze performance data and optimize campaigns
- Develop and execute paid search strategies
- Conduct keyword research and competitor analysis
- Manage and optimize ad budgets
- Monitor and report on campaign performance
- Collaborate with cross-functional teams to align marketing efforts
- Stay up-to-date with industry trends and best practices in paid search marketing
Requirements
- Passionate about performance marketing, specifically focused on paid search
- Experience in managing and optimizing paid ad campaigns
- Strong analytical skills to analyze ad performance and make data-driven decisions
- Ability to scale and optimize marketing funnels
- Familiarity with website fundamentals and traffic generation
- Ability to work in a fast-paced, early-stage startup environment
- Excellent communication and collaboration skills to work effectively with the marketing team
Benefits
- Generous compensation, including stock option plan
- Flexibility to work from home and rest when needed
- Access to all necessary equipment
- Company off-sites, team dinners, and social activities
- Opportunity to grow and shape your career with the help of exceptional professionals