Performance Marketing Manager
Synthesia
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Posted:
July 18, 2023
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Hybrid
About the position
The job overview for this position is that Synthesia is seeking a passionate Performance Marketing Manager to join their Marketing team. The focus of this role will be on paid search, and the successful candidate will have the opportunity to shape the future of video production. With a product/market fit, a strong website foundation, and a growing number of AI videos created by customers, Synthesia is ready to scale their machine and continue their growth trajectory. This is an exciting opportunity to join a company at an early stage and play a key role in driving their success.
Responsibilities
- Join the Marketing team as a Performance Marketing Manager (focused on paid search)
- Scale the existing traffic and funnel
- Have deep control over day-to-day ad performance
- Analyze ad performance
- Develop and implement strategies to optimize paid search campaigns
- Monitor and optimize campaign budgets and performance metrics
- Conduct keyword research and competitor analysis
- Collaborate with cross-functional teams to align marketing efforts
- Stay updated with industry trends and best practices in paid search marketing
Requirements
- Passionate about performance marketing, specifically focused on paid search
- Experience in managing and optimizing paid ads campaigns
- Strong analytical skills to analyze ad performance
- Ability to scale and optimize ad campaigns
- Familiarity with website fundamentals and conversion funnels
- Ability to work in a highly-skilled small paid ads team
- Willingness to be a pioneer and shape the future of video production
- Excellent communication and collaboration skills
Benefits
- Generous compensation, including stock option plan
- Flexibility to work from home and rest when needed
- Access to all necessary equipment
- Company off-sites, team dinners, and social activities
- Opportunity to grow and shape your career with the help of exceptional professionals