Paid Social Buyer

As a Paid Social Buyer at CTC, you will play a crucial role in collaborating with DTC clients and the growth team to develop and execute effective media strategies. Your responsibilities will include analyzing data, identifying trends, building campaign structures, and providing expert communication to your team. You will also be responsible for executing direct-response advertising, managing ad accounts, and continuously adapting and optimizing campaigns to meet KPIs. Additionally, you will serve as the primary point of contact for clients, managing their expectations and guiding them towards long-term success. Overall, your success in this role will be measured by your ability to drive growth and serve clients and teammates effectively.

Collaborate with DTC clients and growth team members to analyze historical data, identify trends and opportunities, and build campaign structures

Forecast monthly budget plans for each client and ideate conversion-focused creative direction based on historical account data

Provide expert written and verbal communication regarding new areas of opportunity to the team

Write compelling direct-response advertising copy and build out campaigns in Facebook Ads Manager

Ensure all strategic initiatives are launched according to timelines and budgets

Proactively problem-solve and make data-driven decisions to improve campaign performance

Constantly adapt and evolve strategies based on data analysis and feedback from team lead

Tweak and optimize campaign creative, copy, audiences, and buying tactics to achieve desired outcomes

Conduct multivariate tests to determine the best performing creative and target audiences

Manage clients' day-to-day expectations and provide regular feedback on ad account performance

Report wins and learnings to clients through weekly calls, Slack, and email

Have full awareness of ad accounts' performance and spend pacing

Create and execute a full-funnel ad account strategy

Provide excellent, clear, and timely feedback to clients

Dive deep into ad accounts, build new ads and audiences, and write new messages to improve financial returns on ad spend

Brainstorm big ideas, campaigns, offers, and determine the best way to communicate to customers

Show up every day with the mission of growing and serving clients and teammates

Scale and optimize ad accounts with confidence and understand success as it relates to client needs

• Bachelor's degree in Marketing or Business, or relevant experience
• Expert knowledge of Facebook Ads Manager and Google Analytics
• Proven ability to plan, develop, execute, and optimize paid advertising campaigns for eCommerce brands with $40k+ in monthly spending
• Data-driven with a consumer-first focus
• Solid understanding of marketing research and consumer psychology

• Salary range: $55,000 - $65,000 annually
• Bonus potential
• Unlimited PTO
• Health, Dental, & Vision Insurance
• 401k with match
• Employee Stock Ownership Plan
• WFH Office Set-up Stipend
• Phone & Internet Reimbursement
• Wellness Benefits