Paid Media Specialist

Keypath Education

28d

About The Position

Keypath Education is an EdTech company that partners with universities to design, launch, and manage online degree programs. The Paid Media Specialist will help drive student enrolment outcomes for university partners across the APAC region as part of a digital marketing team. The role involves designing, executing, and optimising paid media campaigns across search, social, retargeting, and emerging digital channels, using data, automation, and AI-powered technologies to improve performance and return on investment. The specialist will contribute to campaign strategy, test new technologies, and support marketing initiatives focused on online education.

The position is open to candidates residing in Malaysia who have full working rights. Keypath offers flexible work arrangements in Malaysia, including office-based, hybrid, and fully remote options.

Requirements

• Passion for digital marketing and using data, technology, and innovation to deliver campaign results.
• Analytical and problem-solving ability, including turning performance data into business results.
• Commercial awareness and motivation to improve campaign performance and return on investment.
• Ability to interpret analytics and communicate insights as clear, actionable recommendations.
• Proactive ownership of work and identification of opportunities to optimise campaigns.
• Strong collaboration skills with creative, content, and marketing teams.
• Ability to adapt to change and work in a fast-paced, high-growth environment.
• Must reside in Malaysia and have full working rights.

Responsibilities

• Develop, manage, and optimise paid search, paid social, and retargeting campaigns on platforms including Google Ads, Meta, and LinkedIn.
• Use AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation.
• Monitor, analyse, and report on campaign performance from click-through to enrolment, using insights to guide optimisation.
• Forecast lead volumes, media spend, and performance outcomes to support planning and budget management.
• Partner with creative, content, and web teams to develop campaign assets and optimise landing-page experiences.
• Support conversion rate optimisation initiatives, including testing to improve user experience and enrolment outcomes.
• Track industry trends, digital platform developments, and consumer behaviours to identify growth opportunities.
• Collaborate with internal stakeholders and external partners to deliver marketing campaigns and strategic projects.

Benefits

• Flexible working arrangements: office-based, hybrid, or fully remote.
• Company-provided laptop and essential equipment.
• Medical and dental benefits.
• Health and wellbeing support.
• Continuous learning and career development, including LinkedIn Learning, career development programs, and internal learning labs.
• Employee-led initiatives, including Culture Club.
• Regular in-person and virtual company events.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed