Paid Media Specialist
About The Position
The Paid Media Specialist plans, executes, optimizes, and reports on paid digital media campaigns—primarily across Google Ads and Meta—to drive lead generation and local market growth across a multi-brand, multi-location franchise system. The role supports franchisee success while aligning campaigns with brand-level strategy and performance standards. The specialist partners with internal marketing, operations, and franchise support teams to ensure campaigns are executed consistently and efficiently, with a focus on ROI. They translate performance data into clear insights and actionable recommendations for franchisees, and are expected to test and optimize campaigns in a fast-moving environment. The position is with a franchisee of Main Line Brands. Hiring decisions are made by that franchisee’s management.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 3–6 years of hands-on paid media experience across search and social.
- Strong experience with Google Ads, Meta Ads, and LinkedIn.
- Proven ability to optimize toward pipeline, revenue, and ROAS goals.
- Strong analytical and communication skills.
Nice To Haves
- Experience with multi-brand, multi-location, or franchise organizations.
- Familiarity with marketing automation platforms, CRMs, and conversion tracking.
- Experience collaborating with agencies or external partners.
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn.
- Manage day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
- Use performance data to decide which campaigns or tactics to scale, pause, or sunset.
- Analyze campaign performance and turn insights into actionable optimizations.
- Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
- Partner with analytics teams on attribution and conversion performance.
- Own campaign budgets, forecasting, and performance tracking across channels.
- Ensure efficient use of advertising spend in alignment with growth goals.
- Collaborate across teams to identify opportunities and share insights.
- Champion testing of new ad formats, platforms, and optimization strategies.
Benefits
- 401(k)
- Performance-based bonus
- Competitive salary
- Dental insurance
- Free food and snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training and development
- Vision insurance
- Professional development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
