Paid Media Manager [Richmond, VA]

Workshopdigital•Richmond, VA

9h•Hybrid

About The Position

The Paid Media Manager is a highly autonomous role that develops strategies and tactics to support client goals and drive paid media performance. The manager builds and maintains strong client relationships, troubleshoots client issues, implements and tests new capabilities, and supports client growth and retention. The role also trains new hires, supports client-service deliverables during sales opportunities, and may contribute to business development, training, thought leadership, and special projects. The position manages paid digital marketing accounts across platforms including Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other channels. It involves developing and optimizing account strategies, researching keywords and audiences, testing landing-page improvements, monitoring performance and industry developments, and working toward client goals and KPIs. The manager may temporarily take on additional client hours when the team has limited bandwidth. This is a hybrid position for an employee in Richmond, Virginia. Only Mondays are required in the office. The expected base salary is $75,000–$80,000 annually, based on experience.

Requirements

Meet the expectations of a Senior Paid Media Analyst and demonstrate the ability to work independently on a regular basis.
Demonstrate experience managing high-complexity clients, building relationships, prioritizing workload, and producing accurate, actionable client insights with minimal support.
Present data and insights clearly and logically, create effective meeting agendas, and lead client meetings with minimal support.
Deliver core training, log assigned client hours, and meet deadlines.
Have a proven track record managing a full workload of medium-complexity clients and some high-complexity clients.
Demonstrate the ability to temporarily take on additional work during busy periods.
Have advanced, courteous written, verbal, and visual communication skills.
Have advanced analytical capabilities and rarely need support for advanced analysis and insights.
Understand and support leadership vision and decisions, and proactively expand core knowledge through independent learning and collaboration.
Have advanced-level skills in Microsoft Office and Google Workspace, particularly Excel and Google Sheets.
Be authorized to work for any employer in the United States.

Responsibilities

Develop strategies and tactics that support client goals and strong paid media performance.
Build strong relationships with client contacts and senior stakeholders, participate in client meetings, and support client retention and growth.
Troubleshoot client issues independently or with support as appropriate, and proactively identify resolutions.
Create and present reports, analysis, and insights; communicate effectively with varied audiences.
Keep the Paid Media Team Lead informed of client concerns, updates, and relevant developments in the digital marketing community.
Share feedback and meaningful information with colleagues, participate in interviews, and lead special projects with support.
Identify opportunities to help clients meet business goals, develop potential case studies, manage beta tests, and support sales materials such as RFPs, presentations, audits, and SOWs.
Identify and update training materials, conduct team trainings, and occasionally develop technical training content and thought leadership.
Manage, build, and optimize paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other channels.
Conduct keyword and audience research, manage budgets, improve account performance, and make creative recommendations.
Develop and implement test hypotheses and landing-page optimizations based on client goals.
Set up and review Google Analytics and other third-party tracking software.
Monitor account threats, industry changes, and opportunities, and communicate relevant findings to clients.
Take ownership of client performance, meet or exceed expectations and KPIs, and temporarily take on extra client hours during periods of limited team bandwidth.

Benefits

Competitive salaries
25 days of PTO, 5 days of STO, and 12 holidays
Hybrid workspace for Richmond employees, with only Mondays required in the office
Three months of fully paid parental leave
Eight hours of paid volunteer time per quarter
401(k) with 3% non-elective contributions
Comprehensive health benefits, including two medical plans, dental, and vision insurance
Life insurance and short-term and long-term disability
Profit sharing twice a year
Company-wide meetups in Richmond, Virginia, twice a year
Committee membership opportunities in Community, Culture, and Health & Wellness