Paid Media Manager

Element Three•Carmel, IN

About The Position

Element Three is a marketing consultancy specializing in modernizing go-to-market strategies for manufacturers with complex distribution channels. The Paid Media Manager buys and manages paid media across digital and traditional platforms and influences paid media strategy across campaigns, channels, and platforms to achieve client business goals. This role operationalizes and refines media programs by building, executing, optimizing, and reporting on campaigns, using data to guide decisions and recommendations. The manager collaborates with strategists, account services, ad operations, and creative teams to develop full-funnel and omnichannel media plans, launch campaigns within budgets, address strategic gaps, and communicate campaign performance to clients. The role also contributes to operational improvements and stays informed about industry trends and emerging technology to provide paid media thought leadership.

Requirements

At least 2 years of media buying or digital marketing experience.
Experience working in or with agencies.
Sound business acumen and client presentation skills.
Deep understanding of paid digital marketing channels, tactics, and strategies and how they work together to provide a seamless customer experience.
Experience with digital advertising platforms and reporting tools, including Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, and Google Data Studio/Looker.
Data-first approach to media buying to drive client business KPIs such as leads, traffic, and sales.
Ability to analyze and report on campaign progress and provide optimization recommendations.
Ability to make data-informed decisions, solve problems, think critically, and focus on results.
Integrity, strong work ethic, confidence, and ability to stand one's ground with poise and respect.
Persuasiveness and skill navigating difficult conversations, communicating effectively, gaining buy-in, and explaining complex topics clearly.
Curiosity, willingness to ask questions and seek clarity amid ambiguity, commitment to excellence, and desire to learn.
Adaptability and a positive approach in an ever-changing environment.

Responsibilities

Buy and manage paid media across digital and traditional platforms for clients.
Influence paid media strategy across campaigns, channels, and platforms to support business goals.
Build, execute, optimize, and report on client media campaigns.
Review campaign performance and recommend or implement optimizations based on data trends.
Collaborate with a Senior Marketing Strategist on full-funnel marketing strategies for existing clients.
Build and manage digital media campaigns within budgets.
Identify opportunities or gaps in client media strategies and develop comprehensive solutions.
Partner with the Senior Ad Ops Manager on technical escalations, process improvements, and onboarding new accounts; contribute feedback to team-wide operational systems.
Assist account services in presenting reporting and campaign performance to clients.
Collaborate with creative teams to design and deploy campaigns that drive client business results.
Create omnichannel digital and traditional paid media plans for new or existing clients, recommending channels, platforms, and audiences to expand brand awareness.
Stay informed about paid media industry trends and emerging technology and provide informed thought leadership.