Paid Media Manager

Element Three • Carmel, IN

6d

About The Position

Element Three is a marketing consultancy that modernizes go-to-market strategies for manufacturers with complex distribution channels. The Paid Media Manager buys and manages paid media across digital and traditional platforms and influences media strategy across campaigns, channels, and platforms to achieve client business goals. The role operationalizes and refines media programs by building, executing, optimizing, and reporting on campaigns. It uses data to guide media decisions and recommendations, while collaborating with strategists, account services, creative teams, and advertising operations.

Requirements

• At least 2 years of media buying or digital marketing experience.
• Experience working in or with agencies.
• Sound business acumen and client presentation skills.
• Deep understanding of paid digital marketing channels, tactics, and strategies and how they work together to create a seamless customer experience.
• Experience with digital advertising platforms and reporting tools, such as Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, and Google Data Studio/Looker.
• Data-first mindset focused on driving client business KPIs, such as leads, traffic, and sales.
• Ability to analyze and report on campaign progress and recommend optimizations.

Responsibilities

• Build, execute, manage, and optimize paid media campaigns across digital and traditional platforms within budgets.
• Review campaign performance and recommend or implement optimizations based on data and trends.
• Develop full-funnel and omnichannel paid media strategies and plans, recommending appropriate channels, platforms, and audiences.
• Identify gaps and opportunities in client media strategies and develop comprehensive solutions.
• Analyze campaign progress and prepare reporting and optimization recommendations.
• Help account services explain campaign performance and reporting to clients.
• Collaborate with strategists and creatives to design and deploy campaigns that achieve client business results.
• Partner with the Senior Ad Ops Manager on technical escalations, process improvements, and onboarding new accounts, providing feedback on team-wide operational systems.
• Follow industry trends and emerging technology to develop informed paid media thought leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed