Paid Media Manager

Workshop Digital•Charlottesville, VA

7d•$75,000 - $80,000•Hybrid

About The Position

The Paid Media Manager is a highly autonomous role responsible for developing strategies and tactics that support client goals and deliver strong paid media performance. The manager builds and maintains relationships with day-to-day client contacts and senior stakeholders, troubleshoots client issues, implements and tests capabilities that support client growth, and contributes to client retention and business development. The role also trains new hires, supports sales deliverables for upsells and new business, and may lead special projects or mentor junior team members. The manager oversees paid digital marketing accounts across platforms including Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other channels. They develop and optimize account strategies, conduct keyword and audience research, manage performance and budgets, test landing page improvements, configure tracking, and communicate insights and opportunities to clients. The position requires independent management of a substantial client workload, with support available for complex issues. The position may be based in a hybrid arrangement in Richmond, Virginia, or remotely from Virginia, California, Texas, Ohio, Illinois, New York, North Carolina, or Colorado. For Richmond hybrid employees, only Mondays are required onsite. The expected annual base salary range is $75,000–$80,000, based on experience.

Requirements

Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to work independently on a regular basis.
Demonstrated ability to manage high-complexity clients, build strong relationships, prioritize workload, create actionable analysis and reports, present insights clearly, lead client meetings, and deliver core training with minimal support.
Proven track record of managing a full workload of medium-complexity clients and some high-complexity clients, and temporarily taking on additional work during crunch periods.
Advanced written, verbal, and visual communication skills.
Advanced analytical capabilities, rarely requiring support for advanced analysis and insights.
Understands and supports leadership vision and decisions.
Proactively expands core knowledge through independent research and learning, peer shadowing, and support projects.
Advanced skills in Microsoft Office and Google Workspace, particularly Excel and Google Sheets.

Nice To Haves

Occasionally developing original technical training content with quality assurance.
Contributing thought leadership content to the Workshop Digital blog or industry.
Serving as a mentor for junior team members.
Identifying and implementing initiatives that advance the team.

Responsibilities

Develop paid media strategies and tactics that support client goals and performance.
Build strong relationships with clients and senior stakeholders, attend client meetings, and communicate effectively with varied audiences.
Create and present accurate, meaningful reports and analysis, and proactively identify and resolve client issues.
Seek client growth opportunities, coordinate potential case studies, manage beta tests, and support sales activities such as RFPs, presentations, audits, and SOWs as needed.
Share feedback and relevant updates with colleagues and the Paid Media Team Lead, participate in interviews, and lead special projects with support.
Update and expand training content, conduct team trainings, stay current on industry practices, and occasionally contribute thought leadership content.
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid channels.
Build, manage, and optimize accounts; conduct keyword and audience research; manage performance and budgets; and develop strategies and tactics aligned with client goals.
Develop test hypotheses and implement landing page optimizations, conduct ongoing tests, and configure or review Google Analytics and other third-party tracking software.
Identify industry changes, threats, and opportunities and present relevant findings to clients.
Take temporary additional client hours to support the team during periods of limited bandwidth.
Meet client expectations and KPIs, manage workload and deadlines, log assigned client hours, and deliver core training.

Benefits

Competitive salaries
25 days PTO, 5 days STO, and 12 holidays
Hybrid workspace for Richmond employees, with only Mondays required onsite
Three months of fully paid parental leave
Eight hours of paid volunteer time per quarter
401(k) with 3% non-elective contributions
Comprehensive health benefits, including two medical plans, dental, and vision insurance
Life insurance and short-term and long-term disability coverage
Profit sharing
Company-wide meetups in Richmond, Virginia, twice a year
Committee membership opportunities in Community, Culture, and Health & Wellness