Paid Media Manager US (EST).

Kyra • US, US

6d • Remote

About The Position

Kyra is an enterprise influencer marketing platform that works with brands including SharkNinja, Coach, H&M, Ray-Ban, and Converse. Its platform supports the full campaign lifecycle, from creator discovery and campaign management to content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

The Paid Media Manager will work closely with the Director of Paid Strategy to continually optimize paid campaign performance across channels for internal and external stakeholders. The role focuses primarily on TikTok and Meta, with responsibility for planning and implementing campaigns, analyzing results, making data-led optimizations, and reporting performance to clients.

Requirements

• Deep understanding of the paid social advertising landscape.
• At least 3 years of experience in digital paid media roles, including TikTok, Meta, or YouTube.
• Proven track record of improving campaign performance through data analysis.
• Confidence managing paid media budgets of $500,000 or more.
• High proficiency in Excel.
• Strong numeracy and analytical skills.
• Ownership mindset and high attention to detail on administrative tasks.
• Ability to make and justify decisions that drive client performance.
• Comfort working with clients and teams across multiple countries and time zones.

Responsibilities

• Plan, manage, and implement digital campaigns across key paid channels, primarily TikTok and Meta.
• Activate campaigns and analyze results to optimize performance.
• Use a test-and-learn approach to improve campaign performance against KPIs.
• Build and maintain strong relationships across departments and with clients.
• Present findings to clients regularly and report on campaign performance.
• Make data-led recommendations to enhance performance.
• Stay up to date with channel updates and suggest campaign changes where needed.

Benefits

• Remote-first work with flexibility to work from wherever you do your best work.
• 25 days of paid time off plus bank holidays, four company-wide Kyra Days, three wellness days, and paid sick leave each year.
• Annual Learning & Development budget.
• Annual bonus scheme.
• Healthcare coverage for US-based team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed