Marketing Strategy & Insights Director

The Marketing Strategy & Insights Director at Omada Health is responsible for developing B2B and B2C customer journeys and uncovering insights to drive marketing strategies. They will simplify the complex healthcare ecosystem and lead the marketing team in understanding and acting upon customer insights. This role will also involve tracking the success of marketing strategies and driving growth within customer segments. The Marketing Strategy & Insights Director will play a critical role in talent development, market research, customer learning, and the development of marketing strategies for new business lines.

Develop B2B and B2C customer journeys

Uncover insights along key moments of truth

Create a cohesive marketing strategy for Omada

Create marketing plans for new lines of business

Simplify the GTM strategy to bring clarity for execution

Lead the marketing team through the discovery process

Train the team on understanding insights and how to action against them

Ensure strategy and execution are grounded in insights

Track success against marketing strategy to drive growth

Have 5+ years of marketing experience

Have 5+ years of experience in uncovering customer insights and developing marketing strategy

Have 7+ years of industry experience in Healthcare & Life Sciences

Have experience in payer marketing, medicare advantage, and/or health systems

Be customer obsessed and work well in a rapidly changing environment

Be a troubleshooter and optimizer, always looking to improve

Have a deep understanding of uncovering customer insights

Have experience in developing customer journeys and identifying key moments along the journey to discover insights

Have experience building brand level marketing plans and customer segment strategies

Have strong experience in market and competitive analysis

Have leadership experience leading groups through strategic and planning exercises

Have experience identifying key market trends and assessing how to leverage those trends and/or respond to market events

Have proven experience partnering with multiple internal stakeholders

Be highly organized and proficient at managing multiple projects

Have strong empathy, communication, influencing, and organizational skills

Serve on the marketing leads team responsible for talent development, marketing plan of record, performance reviews (QBRs), and culture and engagement

Build a collection of market research findings by customer segment

Partner with sales and customer success teams to collect customer learning from field facing teams

Build and lead the insights discovery process across all customer segments

Develop and maintain customer journeys

Lead the development of education and training on customer journeys, segmentation, and insights

Lead the annual marketing plan development process and measurement plan

Lead the development of marketing strategies for new business lines

• 5+ years of Marketing experience
• 5+ years of experience in uncovering customer insights & developing marketing strategy
• 7+ years of industry experience in Healthcare & Life Sciences
• Must have experience in payer marketing, medicare advantage and/or health systems
• Customer obsessed entrepreneur
• Ability to work well in a rapidly changing environment
• Troubleshooter and optimizer
• Deep understanding of uncovering customer insights
• Experience in developing customer journeys and identifying key moments along the journey to discover insights
• Experience building brand level marketing plans and customer segment strategies
• Strong experience in market and competitive analysis
• Leadership experience leading groups through strategic and planning exercises
• Experience identifying key market trends & assessing how to leverage those trends and/or respond to market events
• Proven experience partnering with multiple internal stakeholders including clinical, product, sales, and customer service
• Highly organized and proficient at managing multiple projects at a time
• Strong empathy, communication, influencing, and organizational skills across all levels of the organization

Competitive salary with generous annual cash bonus

Stock options

Remote first work from home culture

Flexible vacation to help you rest, recharge, and connect with loved ones

Generous parental leave

Health, dental, and vision insurance (and above market employer contributions)

401k retirement savings plan

Work from Home stipend

Two giftable Omada enrollments per calendar year