Marketing Services Manager

Propelled Brands Franchising, LLC • Carrollton, TX

6d • Remote

About The Position

FASTSIGNS is seeking a relationship-driven Marketing Services Manager to serve as a trusted marketing consultant and primary point of contact for assigned franchisees. The role provides strategic local marketing support to help franchisees increase market awareness, generate leads, and grow center sales. It also supports new franchisees through onboarding, coordinates with vendors and internal teams, and helps ensure marketing initiatives are implemented successfully.

The position may be performed remotely, with approximately two to four in-office days per month in the Dallas–Fort Worth area. It involves approximately 20–30% travel, including occasional overnight travel, and occasional evening or weekend availability based on franchisee and business needs.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
• Professional experience in marketing, field marketing, account management, franchise marketing, or a related field.
• Strong interpersonal, communication, and relationship-management skills.
• Commitment to franchisee success, customer service, and relationship building.
• Working knowledge of digital marketing, including PPC, SEO, local search, Google Business Profile, website performance, and lead generation.
• Ability to review marketing performance and translate results into actionable recommendations.
• Experience collaborating with marketing agencies, vendors, and cross-functional teams.
• Strong project-management, organizational, and problem-solving skills.
• Ability to independently manage multiple priorities and consistently follow through on commitments.
• Proficiency with Google Workspace and comfort using marketing reporting systems and business tools.
• Familiarity with AI tools, AI-driven search, and their practical marketing applications.
• Positive attitude, collaborative approach, and growth mindset.
• Ability to work remotely while attending approximately two to four in-office days per month in the Dallas–Fort Worth area.
• Willingness and ability to travel approximately 20–30%, including occasional overnight travel.
• Availability to work occasional evenings or weekends based on franchisee and business needs.

Nice To Haves

• 3–5 years of relevant professional experience is preferred.
• Experience managing multiple franchisee or client relationships is preferred.

Responsibilities

• Serve as the primary marketing liaison and trusted consultant for assigned FASTSIGNS franchisees.
• Build franchisee relationships and recommend ways to support market awareness, lead generation, and sales growth.
• Balance responsive day-to-day assistance with proactive outreach based on franchisee needs and marketing performance.
• Help franchisees develop and implement local marketing plans and budgets aligned with their business goals.
• Communicate available marketing programs, resources, and best practices.
• Support new-center and resale franchisees through marketing onboarding, program setup, and vendor implementation.
• Monitor digital marketing performance and identify trends, opportunities, and areas for improvement.
• Translate marketing data into clear, practical recommendations that franchisees can understand and implement.
• Provide guidance on digital and local marketing strategies, including PPC, SEO, Google Business Profile, website performance, and lead generation.
• Collaborate with approved marketing vendors and internal teams to review campaign performance, resolve concerns, and coordinate improvements.
• Stay informed about emerging marketing trends, including AI tools, AI-driven search, and Artificial Intelligence Engine Optimization.
• Partner with Franchise Business Consultants and other FASTSIGNS departments to address business challenges and support franchisee success.
• Support marketing training, presentations, and educational programs for franchisees and internal teams.
• Independently manage assigned marketing projects from planning through completion.
• Participate in cross-functional projects, process improvements, company meetings, and events.
• Perform other related duties and responsibilities as assigned.

Benefits

• Employer-sponsored medical and dental plans.
• Voluntary vision, critical illness, accident, and pet insurance.
• 100% employer-sponsored short-term disability, long-term disability, and basic life insurance.
• Retirement savings employer match up to 3%, with 100% vesting.
• Generous paid time off policies.
• Paid parental leave for mothers and fathers.

What This Job Offers

• Job Type: Full-time