Marketing Manager (Services)

Midmark Corporation•Versailles, OH

10d

About The Position

Midmark is seeking a Services Marketing Manager to develop and execute marketing strategies and plans for services that drive business growth and customer engagement. The role communicates the value of services in connection with relevant Midmark product lines and works closely with downstream product marketing to strengthen Midmark’s overall value proposition. It uses market insights, customer feedback, and competitive analysis to inform service strategy and support commercial success across Midmark businesses. The role strengthens service positioning and adoption through market research, customer and competitive insights, integrated messaging, marketing initiatives, and optimized marketing and sales enablement assets. It also supports internal teams, channel partners, and customers through training and expertise, and contributes to online service sales growth. The position manages budgets, forecasts services performance, develops and reports on KPIs, and recommends improvements based on marketing effectiveness and financial and operational impact.

Requirements

3–5 years of experience in services marketing or in marketing roles that included developing services messaging and value propositions (preferred).
Ability to lead cross-functional teams and influence without authority.
Strong analytical, problem-solving, and financial skills.
Proficiency in understanding technical aspects of service delivery.
Excellent communication and leadership skills.
Proficiency in Microsoft Office applications.
Ability to use AI-enabled analytics and machine learning tools for market insight generation and reporting automation.
Legally authorized to work in the United States; sponsorship is not provided.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
3–5 years of experience in services marketing or in marketing roles that included developing services messaging and value propositions (preferred).

Responsibilities

Define service category positioning and messaging, and communicate service value to target audiences.
Use cross-functional insights to identify market trends, customer needs, and competitive dynamics that inform marketing strategy.
Improve service offerings through market research, trend monitoring, and analysis of customer feedback.
Drive awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives.
Integrate services messaging with product marketing to create consistent market communications and customer experiences.
Maintain and optimize marketing assets, including content, collateral, and sales enablement tools, for the service portfolio.
Provide training, presentations, and expertise to internal teams, channel partners, and customers.
Manage marketing budgets, forecast services performance, and evaluate financial and operational impact to maximize marketing ROI.
Develop KPIs, report on performance, and make actionable recommendations to improve marketing effectiveness.
Support online service sales growth by aligning pricing, messaging, and digital content with brand guidelines and building internal and external stakeholder partnerships.